MobileFuse and Near Announce Strategic US Partnership to Deliver Real-Time, Consumer Mobility Planning and Audience Curation Capabilities for Brands
NEW YORK, June 10, 2021 /PRNewswire/ -- MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, today announced a strategic partnership with Near, the largest global source of data intelligence on people and places. As part of the partnership MobileFuse will provide Near's industry leading data intelligence offering to its customers, and offer audience segmentation and activation capabilities.
The partnership showcases MobileFuse's commitment to providing the best planning tools on top of their moments-based, creative, and highly scalable advertising assets to reach brands' critical marketing goals. Through this partnership, clients now have access to Near Allspark, a platform delivering advanced audience curation, marketing capabilities and real-world mobility data from 1.6 billion users.
Through this partnership, MobileFuse users can now:
"Due to the COVID-19 pandemic, the dys of simply adding a data segment are gone and all prior segments should be considered stale. Consumers' lifestyle patterns changed, and the predictability level across their interests will be low for the foreseeable future," said Ken Harlan, co-founder and CEO at MobileFuse. "With Near's Allspark platform, MobileFuse's clients can customize data sets in real-time and ensure their messages are delivered in the most relevant way to the best suited audiences."
"As we expand our business in the U.S., we're looking for partners that have a vision that aligns with ours. The partnership with MobileFuse delivers unique integrations and synergies with MobileFuse's other products and services," said Anil Matthews, founder and CEO at Near. "I look forward to our continued joint success as we enable brands and advertisers to uplevel their audience segmentation and activation efforts."
For more information on the Near Allspark platform, please visit: https://vimeo.com/265893804/b155095309
Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, New York, London, Bangalore, Tokyo and Sydney. Today, marquee brands such as News Corp, MetLife and The We Company work with Near to provide enhanced customer experiences. Near is backed by leading investors including Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments and Telstra Ventures. Visit www.near.co to find out more.
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