Influencers' Impact on Consumer Purchase Decisions
NASHVILLE, Tenn., June 10, 2021 /PRNewswire/ -- As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people's social feeds as brands work to capitalize on this marketing trend. A new survey from SlickText, a proven leader in text communications, invited consumers to share their preferences on influencer communications and content.
While an influencer-first strategy has the potential to generate significant ROI, this approach has its own set of barriers. Marketers must hone brand and product awareness and demand through meaningful influencer-consumer conversations in trusted channels: text messaging and social media.
SlickText conducted the survey, "Do Consumers Trust Social Media Influencers? Here's What Statistics Show," to inform brands, marketers and influencers about social media's volatile nature and offer recommendations on how best to optimize consumer trust. The survey examines influencer reviews' influences on e-commerce, trust consumers place in the influencers they follow, preferred posting, channel cadence and more.
The report separated responses by age and gender, showcasing the generational divide in influencer preferences and the differences between the genders' purchase decisions. Key takeaways from over 1,000 consumers aged 18 to 54+ include
"Social and influencer marketing has grown exponentially over the past few years, because brands continue investing more and more in this strategy," said Meg Scales, CMO of SlickText. "However, it's critical brands don't lose consumer trust by over-promoting products and creating unauthentic sponsored content. Consumers expect real, valuable reviews in channels they trust, like text messaging Influencer marketing truly impacts purchase decisions when done properly."
SlickText is the leading text messaging platform. Since 2012, SlickText has turned text messaging into a major competitive advantage for companies. Today, SlickText has helped over 177,000 customers across North America, including ESPN, American Cancer Society and FedEx. They use SlickText's award-winning software to drive relationships, leverage data, and get results. SlickText has been named a 2021 High Performer by G2 Crowd, and is a former Technology Innovator of the Year. The company has dual headquarters in Jamestown, NY and Nashville, TN. To learn more about SlickText, visit slicktext.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/influencers-impact-on-consumer-purchase-decisions-301309545.html
Use Case Theatre
Session Details Coming Soon
Digital Transformation Post COVID-19: Raising the Bar on Customer Engagement