Lilt Launches Inaugural State of the Localization Industry Survey
SAN FRANCISCO, June 9, 2021 /PRNewswire/ -- Lilt, the modern language service and technology provider, today announced its inaugural State of the Localization industry survey and report. Gathering perspectives from over 900 experts involved in localization across a range of enterprise departments, this new industry survey provides insight into localization team organizational structures, strategies, goals, and expectations for the future.
"We're excited to launch the inaugural edition of our annual industry survey and report, as we felt that there were valuable insights that weren't widely available." said Peter McCall, Head of Marketing at Lilt. "With this new annual survey and report, we are excited to provide localization leaders and their organizations a source of information and best practices as they look to build and improve their programs."
COVID-19 has dramatically accelerated digital transformation across the world, and the demands and dynamics of localization teams are adapting accordingly. The following trends present key dynamics that teams face as they adapt in a digital-first world:
Trend 1: Volume and demand for lcalized content are growing.
Trend 2: Enterprises underestimate the complexity that localization involves.
Trend 3: "Status quo" is no longer good enough.
Lilt's 2021 State of the Localization Industry survey was conducted by surveying over 900 respondents with quantitative questions, and supplemented with qualitative interviews across a range of those same respondents. Following this report, Lilt will release supplemental reports that delve into additional details by industry, company size, and more.
Headquartered in San Francisco, Lilt is the modern language service and technology provider enabling localized customer experiences. Lilt's mission is to make the world's information accessible to everyone regardless of where they were born or which language they speak. Lilt brings human-powered, technology-assisted translations to global enterprises, empowering product, marketing, support, e-commerce, and localization teams to deliver exceptional customer experiences to global audiences. Lilt gives industry-leading organizations like Intel, ASICS, WalkMe, DigitalOcean, and Canva everything they need to scale their localization programs and go-to-market faster. Lilt has additional global offices in Dublin, Berlin, Washington, D.C. and Indianapolis. Visit us online at www.lilt.com or contact us at email@example.com.
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