Storytelling Network Shopflix Officially Launches, Bringing to Life the Stories of Founders, Brands and Categories
CHICAGO, June 9, 2021 /PRNewswire/ -- Shopflix, a video streaming network where brands can tell their stories, launched today and is available on their app and website. For shoppers, the network offers entertaining, shoppable video content 24 hours a day, demonstrated by expert hosts and category influencers. For brands, Shopflix is a retail partner and content creator, providing a new D2C sales channel with a lower acquisition cost, stronger margins, and influential hosts with a strong social following that post on behalf of each show.
"With more people shopping online now than ever before – and every brand using the digital ecosystem as a primary way to sell – there's a lot of distraction and noise, and consumers' attention spans are diminishing as a result," said Matt Matros, co-founder of Shopflix. "Many retailers and brands are turning to new channels like livestreaming to sell and showcase products, yet most are happening in-store or on-site and are highly sales focused, which continues to feel transactional versus. experiential or engaging in a differentiated way."
Matros continues: "Shopflix is content first, commerce second, which helps the brand/consumer relationship go deeper than the transaction by providing an engaging story that resonates with their target shopper to pique interest beyond the product."
"More consumers today are looking to brands that share their values and understand their unique style and interests so brands need to give shoppers a reason to stay interested, recommend their products and keep coming back," said Lindsey Kilbride, co-founder of Shopflix. "At Shopflix, we care about telling engaging stories of brands and brand founders above all else, which differentiates us from other shopping networks and livestreaming events. We're thrilled to launch our platform today and begin telling these incredible brand and product category stories."
All Shopflix created content will fall within one of three distinct content types: long form (20-25 minutes), short form (5-15 minutes), and "Pops" (less than two minutes). Among some of the shows:
To download the Shopflix app for iOS, please go to: https://apps.apple.com/us/app/shopflix-studios/id1566319885. You can also visit their website at www.shopflixstudios.com.
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