F8 Refresh: Online Fashion Retailer Newchic Enhances Users' Shopping Experience with Facebook Login
HONG KONG, June 3, 2021 /CNW/ -- Founded in 2014, Newchic began expanding its fashion retail business in 2015 by advertising with Facebook and was an early adopter of Messenger. Over the past two years, Newchic found it challenging to provide consistent, high-quality customer support to its extensive global customer base, so Newchic partnered with Facebook and automation experts Bothub to launch the first-ever Facebook login Messenger integration at its spring-summer sales in 2021.
Through Login Connect with Messenger, people can quickly create new accounts through Facebook with one clck while having the option to receive messages through Messenger. For customers who opted-in, Newchic reduces the barrier to purchase by sending a coupon via Messenger and runs regular click-to-Messenger advertising campaigns so that people begin a conversation with the brand quickly and easily and make purchases within Messenger. In addition, Newchic uses Facebook ads and Messenger as part of its multi-channel live sales initiative so that customers can quickly and easily purchase products during flash sales on Facebook Live.
Miko Su, Newchic Marketing Director, said at Facebook's F8 Refresh developers event Wednesday that, "As we've worked to expand our brand, scale our customer care service and connect more closely with our customers, Facebook has consistently provided solutions that help us reach our goals. After implementing Login Connect with Messenger, we've succeeded in delivering better, more personalized customer service and enabling fast and seamless account creation."
In the future, Newchic will continue to cooperate with Facebook and Bothub to facilitate a practical path to purchase and provide users with a more convenient and light-hearted shopping experience.
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SOURCE Newchic Company Limited
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