C3 Launches Kumi, Next Wildly Popular Delivery-focused Concept Featuring Nori Tacos And Sushi

LOS ANGELES, May 26, 2021 /PRNewswire/ -- C3 (Creating Culinary Communities), a revolutionary food and beverage platform by CEO and founder Sam Nazarian, is expanding offerings of its wildly popular delivery-focused restaurant brands with the introduction of Japanese-inspired nori taco and sushi concept Kumi. The first of ten C³ culinary concepts to debut this year, Kumi joins Krispy Rice, Umami Burger and Sam's Crispy Chicken as trademarks of C³'s rapidly expanding food empire.

Launching this week, Kumi is currently available for delivery in Los Angeles, Costa Mesa, Oakland and Chicago with additional locations opening nationwide in the months to come. A full-service brick-and-mortar Kumi location will open inside Le Méridien New York, Central Park on 57th Street this summer alongside forthcoming C³ café concept EllaMia.

Conceived by Chief Culinary Officer Martin Heierling as the brotherly comparison brand to C³'s popular Krispy Rice, Kumi offers shareable Japanese-style street food made for the modern palate and served in sleek carbon-neutral takeaway containers. Menu highlights include ikura nori tacos, sesame tuna temaki, chuka seaweed salad, chirashi bowls and plant-based truffle avocado onigiri. Bento boxes feature flavorful samplers of tamaki, onigiri, nori tacos and rolls and take decidedly playful names such as the "Stay Calm, Kumi" box.

"Kumi is a testament to C³'s success in creating demand for inventive food delivery options that thoughtfully recreate the dine-in experience," said Sam Nazarian, CEO and founder of C³. "As consumer preferences continue to evolve, our omnichannel approach to launching memorable culinary brands continues to demonstrte the value of connecting with customers in both virtual and physical spaces."

Kumi will service the following high-demand markets across the country: Southern California (Los Angeles, Venice, Santa Monica, Beverly Hills, Glendale, Anaheim, Costa Mesa, Irvine, San Diego), Northern California (San Francisco, Sacramento, Oakland, Palo Alto, San Mateo, San Jose, Walnut Creek, Santa Clara, Rancho Cordova), New York City, Miami, Chicago, Seattle, Minneapolis, Ann Arbor and Tempe.

Kumi is available for delivery and pickup via CITIZENS GO, C³'s proprietary new app that allows diners to conveniently order from multiple C³ restaurant brands like Umami Burger, Krispy Rice and Sam's Crispy Chicken in one single cart. Those who download and order Kumi through CITIZENS GO will receive a complimentary Crispy Shrimp Nori Taco with promo code FREEKUMI on orders $15 and over (limit one free item per customer).

CITIZENS GO is currently available in Los Angeles and can be downloaded from the Apple App Store and Google Play and will soon expand to other cities nationwide. Kumi can also be ordered on major delivery platforms including Postmates, UberEats, Doordash and GrubHub.  

Forthcoming C³ concepts launching later this summer include collaborations with internationally celebrated chefs Masaharu Morimoto, Dani Garcia, Katsuya Uechi and Jose Icardi who will transform Michelin-starred restaurants into proprietary C³ culinary brands with nationwide reach. 

For more information on Kumi, please visit kumibysbe.com or follow @kumibysbe or #howdoyoukumi on Instagram or Facebook.

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Mandi Prince
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About C3  
C³ (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with minority investors Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, and Accor, the world-leading augmented hospitality group, C³ is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C³'s array of culinary brands co-exist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C³ established shared kitchens, Citizens food halls and mobile delivery with the next-gen Citizens GO app set to launch in 2021. Current C³ brands include Umami Burger, Krispy Rice, Sam's Crispy Chicken, EllaMia, In a Bun, The Other Side and Dani Garcia's El Pollo Verde, with many other brands in the pipeline. As of March 2021, C³ operates 250 digital kitchens across the U.S. To learn more, visit c3sbe.com.

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