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Mass Pay-It-Forward Movement Launched By New Financial PlatformLOS ANGELES, May 25, 2021 /PRNewswire/ -- BELLA, a new banking experience and lifestyle brand with a socially conscious ethos and mission to put people ahead of profits, is creating a mass pay-it-forward movement with a first-of-its-kind compassionate banking experience inspired by an Italian practice, "caffè sospeso," of paying for the espresso of those less fortunate in advance. Already, well over 12,500 pay-it-forward gifts have been made by BELLA™ members covering complete strangers' small expenses since the movement's inception on November 30, 2020. BELLA is changing the way the world views banking in an industry that has always cared about money more than people. A reimagined digital banking experience, BELLA is intentionally designed to change the way the world views banking in an industry that has always cared about money more than people, and BELLA is encouraging a lifestyle that inspires humans to achieve a new level of giving while becoming the heroes who take care of each other and their communities. It is radically different from every other banking app or experience because it is powered by the human qualities of love and empathy, plus the immediacy and personalization of cutting-edge AI. Set to shake up the commoditized, distrustful, profit-driven banking industry, BELLA is made for the people who care about each other and want to create a better world. "We're here to deliver moments of joy every time our members interact with BELLA, not just be another checking account, because I don't think the world needs another digital banking service. We need a community of heroes who thrive on spreading hope and joy and need a place to feel safe and happy. They now have a home at BELLA," said Angelo D'Alessandro, Founder and CEO of BELLA. "BELLA is the perfect place for givers. We are seeing that people love how special it feels to do a random act of kindness for a stranger, and those on the receiving end truly feel that they matter. This is already helping us create a community of people who are connected through their values. We need this in today's uncertain world… a new way to connect through a banking service that is totally free, fun and full of tenderness." BELLA Features Like every provider, BELLA offers FDIC insured1 accounts and checks all the boxes for safe and secure banking experiences, while including features that are disruptive and unconventional:
There are no account minimums to open or maintain a BELLA account, nor does BELLA charge service fees, account maintenance or overdraft fees. BELLA accounts are FDIC insured up to $5 million for each member on all checking and savings account deposits1 — far greater than the standard $250,000 FDIC insurance of most major banks. Bella is a fintech and bank services are provided by our partner, nbkc Bank, member FDIC. In addition, BELLA has unconventional savings features. BELLA members can open as many savings accounts1 as they like. These accounts can operate traditionally, or members can set up a variety of conventional or unconventional savings rules which are fun, compelling ways to save money and encourage good habits. For example, a member could set a rule to move $20 into their savings account every time it's sunny in their hometown or to save $50 every time their favorite sports team wins a game. The beauty of BELLA goes further than its dedication to customers:
BELLA doesn't want customers, we want people who care about each other. If this sounds like you, join the BELLA community today on Instagram or LinkedIn. For more information, please visit www.bellaloves.me, or download the app for iOS or Android To access the media kit, including visual assets, please click here. 1 Bella accounts are provided and issued by nbkc bank, Member FDIC. Balances held in Bella accounts benefit from up to $5,000,000 of FDIC insurance per customer. This is possible because Bella and nbkc bank arranged for your deposits to be spread across a network of FDIC insured banks, where no more than $250,000 of your funds in your Bella account(s) will be deposited at any single institution in the bank network. Balances in your accounts may be moved by nbkc bank to one or more network banks to increase the amount of FDIC insurance available to you. Once the funds arrive at the network banks, they are eligible for FDIC insurance per customer of up to $5,000,000 in aggregate. Please be aware that your amount of FDIC insurance may be lower if the combination of any balances you maintain at a network bank, plus any deposits from your Bella account(s) held in the same network bank, exceed $250,000. ABOUT BELLA Contact: [email protected] View original content to download multimedia:http://www.prnewswire.com/news-releases/mass-pay-it-forward-movement-launched-by-new-financial-platform-301299074.html SOURCE BELLA |