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Alter Agents, Snap Inc., and Publicis Media Release New Data on Augmented Reality (AR) in Consumer ShoppingLOS ANGELES, May 25, 2021 /PRNewswire/ -- Alter Agents, Snap, Inc. and Publicis Media today released the findings of new research into the influence of augmented reality (AR) on the way people shop and engage with brands. The study found that AR adoption is on the rise, and that consumers - particularly Snapchatters - are seeking this technology out during their shopping experiences. "Consumers are expecting more from brands, and this research proves that AR supports these expectations by not only delighting customers but also positively influencing the purchase decision-making process," said David Roter, VP of Global Agency and Brand Partnerships, Snap Inc. "Brands need to consider the utility and widespread appeal of AR-based experiences when developing marketing and engagement strategies, as the data shows that it's becoming critical to long-term success." Alter Agents conducted a three-part study in the United States, United Kingdom, France and Saudi Arabia. Research included in-depth interviews with AR exerts to explore AR's evolving dynamics; mobile ethnographies with daily diary entries; and a quantitative survey among 1,000 people ages 13-49 in each market (n = 4,000) who are smartphone owners and AR non-rejectors. Key findings from the study included:
The study indicates that branded AR experiences can positively impact and influence consumers at multiple points along the shopper journey, informing purchases, boosting positive brand perceptions and educating consumers. About Alter Agents Alter Agents is a full-service market research consultancy reimagining research in the age of the constant change. With a long history of brand strategy and communications experience, the company focuses on collaborating with brands to reveal consumer needs, priorities, and context. Alter Agents specializes in reframing the context for consumer research to yield powerful insights for its clients, including brand giants such as Entercom, YouTube, Activision, Viking Cruises, and many more. www.alteragents.com @Alter_Agents About Publicis Media Publicis Media is a division of Publicis Groupe. It is comprised of Starcom, Zenith, Spark Foundry and Performics, and powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape. About Snap Inc. Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com. Media contact: Marie Melsheimer, 541-815-3951, [email protected] View original content to download multimedia:http://www.prnewswire.com/news-releases/alter-agents-snap-inc-and-publicis-media-release-new-data-on-augmented-reality-ar-in-consumer-shopping-301299011.html SOURCE Alter Agents |