Consumers Would Rather Get a Root Canal or Watch Paint Dry Than Create Unique Passwords, Onfido Survey Finds
Onfido, the global identity verification and authentication company, today announced the results of a global study* that found 17% of consumers would rather watch paint dry than create a unique password for every online account they have. Issued by Censuswide, the study polled more than 4,000 consumers in the United States, the United Kingdom, France and Germany who have online or mobile accounts on their password habits, attitudes and more.
Despite widely recognized security risks, passwords remain the de facto standard for user access and authentication for online applications, with the average person having 100 passwords. Onfido's survey results indicate many consumers find password creation cumbersome, and widespread poor password hygiene could put consumers and the brands they engage with at risk.
Additional key findings from the study include:
"Passwords are an insufficient form of authentication because the onus lies on consumers to remember them and ensure their complexity. With today's fraudsters carrying out highly sophisticated attacks using data from the dark web, even the lengthiest and seemingly strongest passwords can be relatively easy to hack," said Sarah Munro, Director of Biometrics at Onfido. "A better, more secure path forward is for organizations to invest in biometrics-based technology that can offer a more convenient and secure experience for consumers."
According to Forrester's (News - Alert) Q3 2020 US State Of Consumer Authentication Survey, 46% of respondents already use passwordless authentication for popular consumer websites, while 51% of consumers believe biometric login should be optional for mobile apps.
Learn more about how biometrics can make consumers' lives easier.
About World Password Day:
Onfido is setting the new identity standard for digital access. The company digitally proves a user's real identity using artificial intelligence (AI), by verifying a photo ID and comparing it to the person's facial biometrics. This means businesses can verify their users without compromising on experience, conversion, privacy or security. That's how Onfido gives companies the assurance they need to onboard customers remotely and securely.
Recognized as a global leader in AI for identity verification and authentication, Onfido is backed by TPG Growth, Crane Venture Partners, Salesforce Ventures, M12 - Microsoft's (News - Alert) venture fund, and others. Onfido has raised $200m in funding, and with over 400 team members across seven countries, is enabling digital access for some of the largest companies around the world.
*The research was conducted by Censuswide, with 4,047 general consumers aged 16+ in the UK, USA, France and Germany between 20.04.21 - 23.04.21. The survey was conducted from a random sample of adults. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
**Combination of 'I have a handful of passwords that I rotate across all of my accounts' and 'I only use one password for all of my accounts'
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