New data from BrandTotal - leveraging insights on competitor brands, and shifting your social media advertising campaign creative, is the key to better results
Insights from BrandTotal CMO survey on evaluating advertising creative performance and impact
NEW YORK, May 4, 2021 /PRNewswire/ -- BrandTotal, the leading social competitive intelligence and brand analytics platform, today announced the results of a survey to marketers on evaluating creative performance. While the results were almost split exactly down the middle, on what is the leading factor when it comes to a successful brand campaign, media (48%) or creative (52%), additional insights about results showcased that creative has a lasting impact on social advertising campaign performance, especially when you are tracking competitive digital and social advertising campaigns from your competitors.
Leibovich continued "The data from this survey surprised me, while CMOs are consistently seeing great results by shifting creative (especially if they are keeping an eye on their competitors) they are choosing to make it a manual process and not have a tool that provides insights to them directly. BrandTotal creates a bridge between media and creative teams and ensures that marketers are supporting a message that is differentiated from competitors and resonating with their core consumer base."
For more insights and results from this survey please click here.
BrandTotal is a leading social competitive intelligence and brand analytics platform, enabling brand marketers to make decisions based on data, not feelings. BrandTotal was founded in 2016 and serves customers in North America, Europe, and Israel. Headquartered in New York, with offices in San Francisco and Israel, BrandTotal's customers range from well-established Fortune 500 brands to the fastest-growing direct-to-consumer challenger brands. The company is funded by world-class VC firms Flint Capital, NHN Investment, One Way Ventures, FJ Labs, Glilot Capital Partners, and Keshet Dick Clark Productions along with early support from Microsoft Accelerator and Oracle Startup Cloud Accelerator.
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