Cars.com Reaches Milestone: 10 Million Dealership Reviews From Car Buyers With Recent Growth Spurred by the Pandemic
CHICAGO, May 4, 2021 /PRNewswire/ -- Cars.com (NYSE: CARS), a leading digital marketplace and solutions provider for the automotive industry, announced today that an astounding 10 million car buyers have left reviews for local dealers on its platform, powered by its DealerRater technology.¹ For years, Cars.com has provided a venue for consumers to voice their honest feedback about local car dealers, vehicles and even individual salespeople, making it the broadest and largest automotive review platform.
The 10 million milestone comes as digital-first experiences take center stage and consumers are increasingly seeking out reviews about how local businesses are handling health and safety concerns related to the pandemic. In fact, 38% of consumers report that they read more reviews because of COVID-19.² The number of people leaving reviews about local dealers is also on the rise: March 2021 marked the highest volume ever of new reviews on the Cars.com platform, with nearly 140,000 reviews posted in a single month.¹
"Cars are a large, considered purchase, and consumers can spend months researching about what and where to buy. Reviews have been and will continue to be critical to the research phase as shoppers trust unbiased advice from others like them," said Brooke Skinner Ricketts, chief experience officer at Cars.com. "Reviews on Cars.com have become even more important over the last year as consumers pay closer attention to the buying experience offered by local businesses as consumers seek the best overall experience for their needs."
Consumers have rewarded local car dealerships for their recent efforts, leaving 90% positive reviews during the pandemic's peak.³ Other national trends from recent Cars.com and DealerRater research include:
To learn more about DealerRater technology, visit www.dealerrater.com.
1 Cars.com and DealerRater Internal Data, Volume of Dealership Reviews, April 2021
ABOUT CARS.COM INC.
In addition to Cars.com, CARS brands include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences; FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com's pure audience of in-market car shoppers, and DealerRater, a leading car dealer review and reputation management platform.
ABOUT DEALER RATER
Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.
View original content to download multimedia:http://www.prnewswire.com/news-releases/carscom-reaches-milestone-10-million-dealership-reviews-from-car-buyers-with-recent-growth-spurred-by-the-pandemic-301282722.html
SOURCE Cars.com Inc.