New Qualtrics Study Reveals What Global Consumers Want in the Post-Pandemic World
PROVO, Utah and SEATTLE, May 3, 2021 /PRNewswire/ -- New research released today from Qualtrics (Nasdaq: XM), the world's No.1 Experience Management (XM) provider and creator of the XM category, reveals how consumer behavior and expectations will change post-pandemic, and why companies need to focus on designing new experiences that meet the needs of consumers today and in the future.
The new study from the Qualtrics Experience Management (XM) Institute, "2021 Global Consumer Trends", examined the perspectives of more than 17,000 global consumers across 18 countries. The study highlights how companies will need to rewrite their playbooks to deliver great online, in-person, and hybrid experiences to attract and retain loyal consumers.
"Our research shows that consumers are not going back to the way things were," said Bruce Temkin, Head of the Qualtrics XM Institute. "Consumers have adapted to a new, digital-first landscape, and the experiences that they have with brands across digital channels directly impact their purchasing decisions. In order to be successful, organizations need to prepare for the future instead of trying to recreate the past."
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