Tablet and Chromebook Shipments Continue to Surge During the First Quarter, According to IDC
While much of the world is still dealing with the COVID-19 pandemic, sales of tablets and Chromebooks remain on fire. Tablets had an outstanding first quarter of 2021 (1Q21) with 55.2% year-over-year growth and shipments totaling 39.9 million units, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Growth of this magnitude has not been seen since the third quarter of 2013 when the tablet market grew by 56.9% year over year. While Chromebooks and tablets can serve different customers, both remain in high demand. Chromebook shipments totaled 13 million units in 1Q21, up from 2.8 million in the first quarter of 2020.
"While vaccine rollouts and businesses returning to offices may slow down the work-from-home trend, we are still far from returning to 'normal' working conditions and hence the demand for tablets, especially detachables, is expected to continue for a while," said Anuroopa Nataraj, research analyst with IDC's (News - Alert) Mobility and Consumer Device Trackers. "However, as buyers increasingly turn towards competing products, such as thin and light notebooks for work or entertainment and Chromebooks for education, the future of tablets will remain under constant competition, leaving the heavy lifting to larger brands such as Apple, Samsung (News - Alert), Amazon, and Microsoft."
Previously, schools around the world had shown a strong preference for the tablet form factor due to its low cost and easy manageability. However, the rising popularity of Chromebooks is quickly leaving little room for tablets in markets such as the United States, Western Europe, and more recently, Japan.
"There's no doubt that Chromebooks have supplanted tablets in many education markets. However, price and the dependence on cloud services have prevented them from becoming mainstays in all regions," said Jitesh Ubrani, research manager with IDC's Mobility and Consumer Device Trackers. "Besides, Chromebooks have yet to break into the consumer market in a meaningful way as competing notebooks as well as tablets, such as the iPad, Galaxy devices, and Fire tablets, maintain a strong presence."
In addition to the tables above, a graphic illustrating worldwide shipments of tablets and Chromebooks over the previous five quarters is available by viewing this press release on IDC.com.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.
Click here to learn about IDC's full suite of data products and how you can leverage them to grow your business.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.
All product and company names may be trademarks or registered trademarks of their respective holders.
Hybrid Work â€“ Itâ€™s Complicated
CVx #TECHSUPERSHOW Exhibit Hall Open
Future of Work Expo #TECHSUPERSHOW Exhibit Hall Open