Leading Telemedicine Ecosystem, ixlayer, Selects 5WPR as Agency of Record
NEW YORK, April 26, 2021 /PRNewswire/ -- 5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today it has been named PR agency of record for ixlayer, an industry leader in technology-based solutions for health testing.
5WPR's Technology Team will be responsible for ixlayer's media relations strategy, including partnerships, to build relationships in health IT, technology, and business sectors. The team will raise awareness for the client through thought leadership, and highlight the work ixlayer is completing to provide a complete platform for healthcare providers, government health agencies, employers and private organizations to provide the proper infrastructure to navigate the pandemic and scale telehealth services.
"Our partnership with ixlayer comes at a time when the healthcare industry is undergoing a digital transformation, accelerated by the global pandemic," said Matthew Caiola, 5WPR President. "ixlayer is removing barriers in the health testing space, ensuring those searching for digital solutions have the proper infrastructure in place to provide every available tool to access high quality care. Our aim will be to communicate their mission of improving diagnostics as the healthcare industry and its infrastructure evolves, to play a crucial role in making advancements in healthcare technology."
"The health IT industry is at an inflection point now, and it's the right ime for us to tell our story and how we support large-scale organizations with customized enterprise technology to fit their needs," said Pouria Sanae, CEO of ixlayer. "We are pleased with 5WPR's stellar results so far, and we're excited for what the future holds as we expand our relationship."
5WPR's tech practice has grown to serve several highly-specialized areas and prides itself on being a leading adtech, martech and fintech public relations firm in the nation. The team delivers results through key industry relationships with influencers, bloggers, celebrities, and media. By implementing integrated PR, Digital, Influencer Partnerships and Social Media campaigns, 5W ensures maximum coverage for its clients. The team has received various accolades, including the 2020 PR NEWS Diversity & Inclusion Campaign Award.
About 5W Public Relations
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SOURCE 5W Public Relations
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