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Dentsu Launches Merkle Canada to Expand its Customer Experience CapabilitiesAs part of dentsu's move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation, technology consulting, program strategy, CRM/loyalty, digital experiences, commerce, and data science/analytics. "The fastest growing brands today are maximizing their competitive advantage by delivering best-in-class customer experiences. Launching Merkle Canada and scaling our capabilities in this mission-critical space, enables even stronger solutions for our clients to drive growth in a consumer-led economy. This expansion brings scale, award-winning credentials, and world-class expertise in CX strategy, digital and data transformation, and technology consulting in a way that few else can in the market," said Jeff Greenspoon, CEO, Canada and President, Americas Solutions for dentsu International. With deep expertise and strategic partnerships across AWS, Adobe, Google (News - Alert), and Salesforce, Merkle brings together its data-driven customer experience approach to form a strong and holistic offering in market. This launch was timed to coincide with major forces that are changing the Canadian marketing landscape specifically:
Michael Komasinski, President, Merkle Americas said, "Merkle's expansion in Canada is a big part of our strategy in the Americas, since the opportunity in Canada is two-fold; made up of both the resident Canadian market, and American brands that want to expand into that market. Those brands face a challenge that Merkle is uniquely positioned to help them solve. And, with highly skilled teams in all key Canadian metro areas, we're here to help them successfully navigate the transformation required to provide those regionalized, personalized experiences." Merkle Canada will launch with a team of 80 across Canada, closely connected to Merkle's 7,000 strong American team. About Merkle Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com About dentsu international Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. www.dentsu.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20210415005658/en/ |