Dignitas and Voodoo Ranger IPA Announce Official Beer Partnership
LOS ANGELES, April 7, 2021 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment. (NME), has today announced that Voodoo Ranger, the IPA family of the New Belgium Brewing company, is now the Official Beer Partner of the storied esports organization. The partnership marks the first in esports for Voodoo Ranger, and features community-centric social, digital, and future on-location activations with the goal of connecting Dignitas' vibrant fanbase through the organization's content creators and athletes.
Through the partnership, Voodoo Ranger and Dignitas will collaborate on exciting new content to celebrate Dignitas' passionate esports fans and community. In Voodoo Ranger Community Game Nights, streamed live on Twitch, Dignitas athletes and content creators will square-off in battles of bragging rights and brews. Dignitas will also hold a series of fan-focused Happy Hours and release original content, celebrating the special connection between gaming fans across the world and the future of the global esports community. Dignitas and Voodoo Ranger will continue to connect gaming fans and athletes at live, in-person events in the future; offering opportunities for tasting, sampling and celebrating.
"Our partnership with Dignitas is an amazing chance to support a team and community that loves beer and all things gaming and esports but includes the community support and initiatives that we as a brewery also hold extremely close to our hearts. Cheers!" said Patrick Morgan, Voodoo Ranger Community Manager.
"Aligning with a brand that values bringing people together as highly as we do mkes Voodoo Ranger a natural fit," said John Spiher, Vice President of Partnerships at Dignitas. "Community is the lifeblood of esports and gaming, and we're proud to partner with a brand dedicated to uplifting and celebrating the lives and moments we all share together."
ABOUT VOODOO RANGER IPA
ABOUT NEW META ENTERTAINMENT AND DIGNITAS
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SOURCE New Meta Entertainment
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