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New study from Qualtrics reveals the importance of CSR to UK employees in a post-Covid world
[March 30, 2021]

New study from Qualtrics reveals the importance of CSR to UK employees in a post-Covid world

LONDON, March 30, 2021 /PRNewswire/ -- Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today released a new study into corporate social responsibility and its impact on overall UK employee engagement. Learnings from the report include how CSR has become more important to employees since the start of 2020, the importance of consulting employees before launching an initiative, and the top 5 CSR initiatives employees would like their organisation to invest in.

The study examined more than 500 full-time employees in the UK to uncover the impact of COVID-19 on people's attitudes towards CSR and their company's position in the community.

Key Takeaways:

  • 59% of employees are more likely to be engaged at work if their company participates in corporate social responsibility and/or charity initiatives; an 11 point increase from 2020
  • 49% of organisations launched a CSR initiative related to COVID-19 during 2020
  • 72% of employees rated their company's COVID-19 CSR initiatives 'effective'
  • 82% of employees who have the opportunity to take part in CSR initiatives consider themselvesproud of their company
  • "Reducing carbon footprint" is the number 1 initiative UK employees would like their organisation to focus on

"2020 was the year many people started caring more about their employer's reputation and its response to crises that affect society as a whole - whether it be COVID-19 or climate change," said Sally Winston, Solutions Strategy EMEA. "But what the data tells us is that organisations that consult their employees on CSR - and allow them to get involved in any activities - are the ones that are more likely to see higher engagement and retention."

Qualtrics EmployeeXM™ is used by organisations around the world to identify what their people need, and what actions they can take to improve the everyday experience to improve the bottom line. In 2020, Qualtrics EmployeeXM was recognised in "The Forrester New Wave™: EX Management Platforms for Large Enterprises" report as a leader in Employee Experience Management. Qualtrics is the only Leader who received a Differentiated rating in seven of ten criteria, including vision, market approach, customisation, and others.

The power of purpose: how corporate social responsibility (CSR) influenced employee engagement in 2020 can be downloaded here.

About Qualtrics
Qualtrics, the world's No. 1 Experience Management (XM) platform and creator of the XM category, is changing the way organisations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 13,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit


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