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Meredith Corporation's National Media Group Forms New Strategic Development TeamNEW YORK, March 11, 2021 /PRNewswire/ -- In one of her first moves as President of Meredith Corporation's (NYSE: MDP) National Media Group, Catherine Levene is strengthening the company's approach to strategic development in the National Media Group with the formation of a new team dedicated to expanding Meredith brands, content and partnerships into new businesses and revenue streams. Effective immediately, Daphne Kwon assumes the newly created position of EVP, Strategy and Business Development, reporting to Levene. Kwon joined Meredith in 2019 as the company's Chief Strategy Officer. Prior to joining Meredith, she served as a founding executive of Goop, Inc. and Oxygen Media, and in the strategic planning group at The Walt Disney Company. Reporting to Kwon in their new roles are:
The appointments follow a period of strong growth for Meredith. The company's digital advertising exceeded its print component for the first time during its second fiscal quarter, recording a 22 percent year-over-year increase. During the same period, Meredith's digital sessions rose 16 percent year-over-year. The organization has strategically enhanced its consumer engagement through new recently-launched content offerings across platforms, including podcasts, such as PEOPLE Every Day, InStyle's Ladies First, REAL SIMPLE Money Confidential and PARENTS That New Mom Life. ABOUT MEREDITH CORPORATION'S NATIONAL MEDIA GROUP Engaging 95 percent of American women across every stage and every day of their lives, Meredith Corporation's National Media Group is home to 40+ iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company provides trusted content and experiences that resonate with a massive, highly receptive audience, reaching consumers where they are across digital, magazines, social platforms, video, audio and connected home assistants. Meredith's powerful brands have enabled the company to become the No. 2 licensor globally, including more than 3,500 SKUs of branded products at Walmart. Meredith's businesses also include leading affinity marketer Synapse, award-winning creative content studio Foundry and the Meredith Data Studio, whose proprietary first-party data and insights are leveraged for National Media Group offerings. View original content to download multimedia:http://www.prnewswire.com/news-releases/meredith-corporations-national-media-group-forms-new-strategic-development-team-301246092.html SOURCE Meredith Corporation |