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Harte Hanks Tapped By Midea For Exclusive Digital Customer Care Program Across Consumer Brand Portfolio
[February 26, 2021]

Harte Hanks Tapped By Midea For Exclusive Digital Customer Care Program Across Consumer Brand Portfolio

PHILADELPHIA, Feb. 17, 2021 /PRNewswire/ -- Harte Hanks (Harte Hanks), a leading global customer experience company, announced today that it has been selected by Midea America Corp. (Midea) to implement a digital customer service program across the company's portfolio of consumer products, which includes such well-known brands as Midea, Eureka, Toshiba, Comfee, COLMO, Beverly, Vandelo and Little Swan.

Harte Hanks will partner with Midea to leverage its highly trained Customer Care Response team to deepen customer relationships, and provide timely and more focused support when responding to consumer inquiries regarding Midea products and services. The e-retail platforms that will be supported include Amazon, Target, Lowe's, Walmart and Home Depot among others.

In addition, Harte Hanks will provide Midea with post-purchase analysis, social analytics and technology audits. These insights act as a "cultural radar" to help Midea in future development of consumer innovations across its brands.

Midea Group is a global provider of a broad portfolio of consumer products such as major appliances, air conditioners, vacuums and smallappliances. It employs over 150,000 people worldwide and generates approximately $40 billion in annual revenue.  

"We are excited to be working with the Harte Hanks team on this important program to super-serve our customers," says Jay Reynolds, Director After Sales Service at Midea. "Our ability to provide a best-in-class customer service experience and real-time social media engagement differentiates our brands in the marketplace. We also believe it is vitally essential during this period when consumers are using retailer and social platforms more than ever for purchase information and product research."     

"Midea is a company that excels at prioritizing their customer" says Joyce Karel, Chief Commercial Officer at Harte Hanks. "Their approach to responding to reviews and utilizing real-time dashboards to feed insights to product teams is progressive and unparalleled in the consumer appliance industry. We are thrilled to partner with Midea, a company that understands how important it is to deliver better experiences, more efficiently throughout the customer journey, both before and after product purchase."

About Harte Hanks

Harte Hanks (OTQX: HRTH) is a global customer experience company that seamlessly blends the digital and physical through omnichannel marketing solutions. Harte Hanks works with leading Fortune 500 companies, including Bank of America, BMW Group, Cisco, IBM, L'Oréal, Pfizer, Sony and Unilever, among others. Headquartered in Austin, TX, Harte Hanks has more than 2,000 employees in offices across The Americas, Europe, and Asia-Pacific.

For more information, visit 

About Midea & Midea Group

It's time to make yourself at home. Midea America, headquartered in Parsippany, NJ, is the U.S. subsidiary of Midea (SZ:000333), a publicly listed, Fortune 500 company that offers one of the most comprehensive ranges in the home appliance industry and the world's number 1 brand of air-treatment products.* Midea America's lineup of innovative home products includes air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, floor care and more. For more information, visit Midea at

*Source Euromonitor International Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data

SOURCE Harte Hanks

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