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Heinz's Website Now Rewards Fans, But Only if They Wait 57 Minutes
[February 25, 2021]

Heinz's Website Now Rewards Fans, But Only if They Wait 57 Minutes


The world's slowest ketchup launches the slowest website. But don't worry, there's a reward for waiting.

TORONTO, Feb. 25, 2021 /CNW/ - Patience is a virtue and Heinz, the world's most iconic and slowest ketchup, is testing people's patience by launching the world's slowest website. The reward for waiting 57 minutes? Free Heinz Ketchup. Are you up for the challenge?

Like all good things, Heinz Ketchup is worth the wait, even if it means 57 minutes of staring at an all-Heinz-red loading screen. The website's launch today in Canada at Heinz.ca and the United States at Heinz.com takes an agonizing 57 minutes to load. Once the website loads, fans will be rewarded with a free bottle of Heinz Ketchup. 



"Heinz Ketchup in our iconic glass bottle is notoriously slow-pouring, so much so that our fans know good things take time," says Daniel Gotlib, Associate Director of Brand Building & Innovation at Kraft Heinz Canada. "Last year, we tapped into this trait to create the ridiculously slow, all-red Heinz Ketchup Puzzle. Now we're challenging fans to endure a 57-minute-long loading screen, all for the love of Heinz Ketchup. We're always looking for unique and engaging ways to connect ownable brand traits with relatable consumer experiences, like the frustration of waiting for a page to load."

Patient Canadians are encouraged to rush to the site as there are a limited number of bottles that will be available while supplies last. To claim a free bottle, please visit Heinz.ca and remember: good things take time.


Offer open to North American residents excluding Quebec. Must be 18 years of age or older to win, but parents can submit for children. Full contest details are available at Heinz.ca

About Kraft Heinz Canada

Kraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid and Maxwell House. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.

SOURCE Kraft Heinz Canada


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