iMotions Launches Online Data Collection Module, Expanding Human Behavioral Research Capabilities to Anyone, Anywhere at Any Time
Quick, cost-effective and flexible, ODC helps organizations navigate immediate COVID-19 challenges while creating long-term potential outside the lab
COPENHAGEN, Denmark, Feb. 23, 2021 /PRNewswire/ -- iMotions, the world's leading software platform for studying human behavior, today announced the launch of its Online Data Collection module, powering quick, cost-effective research in natural environments across the globe. The module already is helping organizations navigate study challenges presented by COVID-19 while creating long-term ideas for expanding and enhancing current, lab-based research approaches.
Built on iMotions' Desktop Solution, the Online Data Collection module uses a browser interface and a participant's own webcam to collect data from facial expression analysis and eye tracking, which can be integrated easily with self-report surveys. Data then can be processed and analyzed through the Desktop Solution, maintaining integrity without compromising full, flexible functionality.
Organizations testing Online Data Collection have already seen immediate impact. The University of South Florida, for example, completed a biometrics-focused study of Anti-Tobacco message testing for the Florida Department of Health – despite COVID-19 protocols preventing in-lab testing.
"Our collaboration with iMotions made it possible for us to transition to online data collection while keeping our research study timeline as planned during COVID-19 lockdowns," said Rob Hammond, Director of the Center for Marketing and Sales Innovation at USF. "Built upon the iMotions' Lab solution, the Online Data Collection module gives us the flexibility to go as narrow or wide as the study warrants within geography, ethnicity or gender. We have found it very useful as a supplement to our premises' lab assets with quick turnaround time as data is collected in parallel remotely via webcam."
Available immediately, Online Data Collection's features and benefits include:
Forward Group, a Missouri-based market research company, has used Online Data Collection to help a global life sciences company identify and fix visuals that would have proven problematic in its advertising.
"Identifying nonverbal cues from audiences is extremely important when developing and refining creative, and our biosensor-based research revealed several that were not picked up by traditional verbal measures," said Greg Deters, Managing Partner at Forward Group. "Online Data Collection allowed us to gather this insight remotely – a critical feature for anyone who needs to gather data outside of a major population center, including rural locations, or from across the country in a cost-effective way."