Shutterstock Releases 10th Anniversary Edition of its 2021 Creative Trends Report
The data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and innovation in 2021
NEW YORK, Jan. 19, 2021 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced the launch of the 10th anniversary edition of its annual Creative Trends Report, highlighting both global and local trends that will inspire creative expression and ingenuity in 2021.
"After the year that was, we were encouraged by the positivity, originality, and resilience displayed by the Shutterstock community, which was reflected in their searches," said Flo Lau, Creative Director at Shutterstock. "This year's trends centered around individuality, imperfection, authenticity, and escapism -- despite the obstacles we were forced to navigate, and the uncertainty we faced, there was no shortage of creativity and innovation. These trends, gleaned from billions of keyword searches by our users, lay the foundation for the content we can expect to see across creative outputs, B2B and B2C marketing in the year ahead."
The 10 2021 Creative Trends fall into five categories: Graphic, Photography, Footage, Music, and the Trend to Watch.
Keywords such as pastel tie dye (+2,404%), alcohol ink (+381%), and face line art (+536%) are on the rise, as we see a surge of flaws, fantasy and distinctive flair among textures, backgrounds, and illustrations.
Eccentric Animation has given content creators new ways to express their ideas, and to embrace more playful animation styles and motion graphics that are whimsical (+13,572%), and fun. This trend provides a lively, splashy and colorful outlet for creatives that doesn't require a crew to produce, and steers away from the seriousness of 2020.
Trend to Watch
In addition to these 10 global trends, the 2021 report outlines the top search terms from 26 countries around the world, from fairy tales lifestyle in Australia, to colorful landscapes in South Africa. This year's report not only offers hand-curated collections for each of the trends from Shutterstock images, video and music, but also images from Offset.
Looking at the search terms with the highest growth year-over-year, the annual Creative Trends report analyzes data gathered over a 12-month period from billions of customer searches for images, footage, and music content. The data, combined with analysis from Shutterstock's internal Visual Intelligence Panel, determines patterns and styles that are unique and reflect cultural trends from around the world.
Explore the full 2021 Creative Trends Report here.
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company's brands also include Bigstock, a value-oriented stock media offering; Shutterstock Studios, an end-to-end custom creative shop; Offset, a high-end image collection; PremiumBeat a curated royalty-free music library; and Shutterstock Editorial, a premier source of editorial images and videos for the world's media.
SOURCE Shutterstock, Inc.