TMCnet News
Worldwide Digital Advertising Industry to 2030 - Identify Growth Segments for InvestmentDUBLIN, Jan. 12, 2021 /PRNewswire/ -- The "Digital Advertising Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering. This report provides strategists, marketers and senior management with the critical information they need to assess the global digital advertising market.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market, and compares it with other markets.
The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and servces traded between entities or sold to end consumers are included. North America was the largest region in the digital advertising market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period. In May 2019, LinkedIn acquired Drawbridge for $300 million to strengthen its marketing and advertising offerings. Drawbridge is a start-up headquartered in the USA and uses artificial intelligence technology for understanding its customers using machine learning. LinkedIn will now use this technology for its customers in reaching and understanding the target audience. LinkedIn, headquartered in the USA, is a social networking site that focuses on professional networking and career development. The digital advertising market covered in this report is segmented by platform into mobile ad (in-app and mobile web); desktop ad; digital tv; others. It is also segmented by ad format into digital display ad (programmatic and non-programmatic transactions); internet paid search; social media; online video; others and by industrial vertical into media and entertainment; consumer goods & retail industry; banking, financial service & insurance; telecommunication & IT sector; travel industry; healthcare sector; manufacturing & supply chain; transportation and logistics; energy, power, and utilities; others. The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. According to the Global Ad Blocking Behavior report 2019 by Social Media Today LLC, among all internet users, around 30% now use ad blockers to cut down the interruptive and deceptive promotions that are seen online. This is becoming a constraint to the advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market growth. Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2018, Snapchat, a pioneer in AR ads, started giving consumers the option to display items in a "real-life" environment. These augmented reality ads increase the interaction of the viewer and create a more memorable user experience. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it. The internet user base expansion along with self-service platforms is driving the global digital advertising market. Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also being the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers' attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market. Key Topics Covered: 1. Executive Summary 2. Digital Advertising Market Characteristics 3. Digital Advertising Market Size and Growth 3.1. Global Digital Advertising Historic Market, 2015 - 2019, $ Billion 3.1.1. Drivers of the Market 3.1.2. Restraints on the Market 3.2. Global Digital Advertising Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion 3.2.1. Drivers of the Market 3.2.2. Restraints on the Market 4. Digital Advertising Market Segmentation 4.1. Global Digital Advertising Market, Segmentation by Platform 4.2. Global Digital Advertising Market, Segmentation by Ad Format 4.3. Global Digital Advertising Market, Segmentation by Industrial Vertical 5. Digital Advertising Market Regional and Country Analysis 5.1. Global Digital Advertising Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion 5.2. Global Digital Advertising Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion 6. Asia-Pacific Digital Advertising Market 7. China Digital Advertising Market 8. India Digital Advertising Market 9. Japan Digital Advertising Market 10. Australia Digital Advertising Market 11. Indonesia Digital Advertising Market 12. South Korea Digital Advertising Market 13. Western Europe Digital Advertising Market 14. UK Digital Advertising Market 15. Germany Digital Advertising Market 16. France Digital Advertising Market 17. Eastern Europe Digital Advertising Market 18. Russia Digital Advertising Market 19. North America Digital Advertising Market 20. USA Digital Advertising Market 21. South America Digital Advertising Market 22. Brazil Digital Advertising Market 23. Middle East Digital Advertising Market 24. Africa Digital Advertising Market 25. Digital Advertising Market Competitive Landscape and Company Profiles 25.1. Digital Advertising Market Competitive Landscape 25.2. Digital Advertising Market Company Profiles 25.2.1. Google Ads 25.2.1.1. Overview 25.2.1.2. Products and Services 25.2.1.3. Strategy 25.2.1.4. Financial Performance 25.2.2. Facebook 25.2.2.1. Overview 25.2.2.2. Products and Services 25.2.2.3. Strategy 25.2.2.4. Financial Performance 25.2.3. Alibaba 25.2.3.1. Overview 25.2.3.2. Products and Services 25.2.3.3. Strategy 25.2.3.4. Financial Performance 25.2.4. Amazon 25.2.4.1. Overview 25.2.4.2. Products and Services 25.2.4.3. Strategy 25.2.4.4. Financial Performance 25.2.5. Baidu 25.2.5.1. Overview 25.2.5.2. Products and Services 25.2.5.3. Strategy 25.2.5.4. Financial Performance 26. Key Mergers and Acquisitions in the Digital Advertising Market 27. Digital Advertising Market Trends and Strategies 28. Digital Advertising Market Future Outlook and Potential Analysis 29. Appendix Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/r/8idle7 Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research. Media Contact: Research and Markets View original content:http://www.prnewswire.com/news-releases/worldwide-digital-advertising-industry-to-2030---identify-growth-segments-for-investment-301206160.html SOURCE Research and Markets |