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Addressing the Financial and Reputational Impact of Trust in RCS Business-to-Consumer MessagingThe business messaging market is projected to reach $74 billion by 2021 with companies sending an estimated 2.7 trillion SMS messages by 2022. The stakes are high for brands that are investing billions in an effort to create a relationship with consumers that are both virtual and uniquely personal. Rich Business Messaging powered by Rich Communication Services (RCS), has the potential to deliver this experience, but for companies to realize the benefits, consumer trust must be inherent from the start. Verification that indicates that brands are legitimate businesses is one critical way for businesses and service providers alike to achieve ROI on the billions of dollars being spent to reach and engage with consumers. While RCS introduces a host of innovative interactive components like in-conversation video and image display, and call-to-action buttons that are critical to capturing consumers' attention and creating a seamless experience-it also must establish trust at scale. RCS supports custom branding, logos and icons, which indicate to end users that they are communicating with a legitimate company. By integrating a robust verification system, trust can be built right into the foundation of RCS. The more trustworthy the message and source, the more reliable it is as a channel for businesses to engage with consumers, who all too often face a daily barrage of unwanted, unvetted or even malicious communications from any number of unverified sources. As part of the GSMA (News - Alert) webinar, A Tale of Two Messages: Why businesses Can Count on RCS to Drive Consumer Trust and Engagement, iconectiv's Chief Product Officer Michael O'Brien will explore the positive financial and reputational impact that RCS can have on a company's business messaging strategy.
About iconectiv (News - Alert) Your business and your customers need to access and exchange information simply, seamlessly and securely. iconectiv's extensive experience in information services and its unmatched numbering intelligence helps you do just that. In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected. Our cloud-based Software as a Service (SaaS (News - Alert)) solutions span network and operations management, numbering, trusted communications and fraud prevention. For more information, visit www.iconectiv.com. Follow us on Twitter and LinkedIn.
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