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New survey finds 70% of consumers improved home during COVID-19, more than half used smart devices
[January 06, 2021]

New survey finds 70% of consumers improved home during COVID-19, more than half used smart devices


NEW YORK, Jan. 6, 2021 /PRNewswire/ -- A new study released today by Xiaomi, a global leader in smart devices, found that since March 2020, 70% of consumers have reported making changes in their living environment due to spending more time at home during the pandemic, and more than half (51%) have reported purchasing at least one smart device during that period.

Stay-at-home orders changed the very notion of how people interact and live in their homes, driving people to reconfigure their physical space to meet new functional requirements, including working and learning at home, creating at-home gyms, or finding new ways to relax and enjoy themselves.

The survey found that 3 out of 5 respondents said that since their leisure and work environments have become one, it has become harder to carve out personal space to relax and find joy at home. Of those, 63% purchased smart home devices, 82% adapted a room for working from home during COVID, and 79% reconfigured at least one room.

"Smart living has always been about reimagining and optimizing physical space to solve problems and adapt to new realities through the use of technology, and we've seen this adoption accelerate in 2020," said Daniel Desjarlais, Global Product Marketing Manager, Xiaomi. "Connected homes, automated systems, and new technology are helping people create ecosystems within their homes to solve new challenges presented by increased time at home, whether it's adapting or creating new uses for old spaces, such as office space or classrooms, or just creating a more streamlined home that is easier to manage and control."

Key survey findings include:

  • People had to adapt existing spaces to serve new purposes, particularly younger generations: Makeshift spacing arrangements were widespread across all age groups, with nearly two-thirds (66%) of all respondents saying that they had to use makeshift spacing arrangements in response to staying home more during the pandemic. This was particularly pronounced among Gen Z and Millennials -- 91% of Gen Z consumers and 80% of Millennials indicated this was omething they were forced to do.
  • Smart home device purchases were a solution: On average, consumers bought two new smart devices since March in response to being home more during the pandemic, with Gen Z consumers buying an average of three. Smart devices can help to streamline a space and provide solutions for problems generated by more time at home, such as the need to carve out specific work or study space. Regardless of devices purchased, there is an overwhelming consensus among consumers (82%) that there are significant advantages to a home with smart devices.
  • For many, these makeshift solutions may end up being permanent. 60% of consumers say they plan to continue using their home for activities typically performed elsewhere, even after a COVID-19 vaccine is widely available. If stay-at-home orders go into effect again in 2021, nearly 2 in 5 (39%) of consumers have reported that they want to upgrade their devices and 41% will adapt a room. Moving into 2021, the adoption and integration of smart home technology will be a prevailing trend in home improvement as consumers look to smart devices as part of their long-term solutions.



Increased time at home during COVID-19 drove significant changes and desires for how people lived in, interacted with, and designed their homes, and smart home ecosystems provided a solution for the unprecedented changes of 2020. Smart devices can inspire consumers to see new uses for their space: such as creating at-home movie theaters with smart projectors, access to a plethora of streamed content, smart speakers, and more; or, creating a specified workspace with increased connectivity, automated lighting, and upgrading existing tech to smart solutions. Smart ecosystems also help consumers automate daily tasks, improving productivity, efficiency, and the home overall; such as automated cleaning schedules with air purifiers, smart appliances, or robot vacuums. Smart home devices can have a lasting impact on how we interact with the space around us, beyond 2020 and 2021, providing upgrades and impetus for long-term benefits.

Xiaomi's unique business model prioritizes innovation and has helped the company lead the industry with the most diverse smart device product portfolio whose products work together seamlessly in a connected ecosystem with smartphones at the center. As of September 30, 2020, the number of users with five or more devices connected to Xiaomi's AIoT platform reached 5.6 million. Much of Xiaomi's growth is coming from overseas markets, including expansion into Western markets. The newest product to be readily available for U.S. consumers is Mi Air Purifier 3H, which will go on sale starting January 14, 2021.


For more information on Xiaomi and their smart home ecosystem, visit mi.com.

Research Methodology
The Xiaomi Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between December 11th and December 16th, 2020, using an email invitation and an online survey.

About Xiaomi
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world's third-largest smartphone brand and has established the world's leading consumer AIoT (AI+IoT) platform with 289.5 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world. In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to the previous year. Xiaomi also ranked 7th among internet companies on the list.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index and Hang Seng TECH Index.

For more information about Xiaomi as a company, please visit https://blog.mi.com/en/

Contact: Brianna Rabe, brianna.rabe@ruderfinn.com

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SOURCE Xiaomi


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