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Parks Associates: 49% of US Broadband Households Own a Smart Speaker or Smart Display
[December 02, 2020]

Parks Associates: 49% of US Broadband Households Own a Smart Speaker or Smart Display


DALLAS, Dec. 2, 2020 /PRNewswire/ -- Parks Associates research finds 49% of US broadband households own a smart speaker or smart display, driving voice to the forefront of the connected home consumer experience. Parks Associates is hosting the complimentary webinar "Voice Controls and Smart Home: Optimizing Product Design," sponsored by ULE Alliance, on December 3 at 11 am CT (9 am PT), to evaluate methods for product manufacturers and service providers to evaluate voice control technologies and integrate solutions into their offerings that will deliver high-quality design while ensuring quality of service (QoS).

"Voice control quickly captured consumer interest, driving smart speaker adoption with early use cases focused on quick information requests and music streaming," said Jennifer Kent, Senior Director, Parks Associates. "However, the user experience across smart speakers varies greatly, so as voice control moves into more critical use cases, such as emergency detection and response, companies will need to ensure QoS with a well-designed solution to maintain consumer confidence."

In this webinar, speakers will share leading approaches to integrating voice and data communication into smart products and services and the tradeoffs that product manufacturers and service providers make when deciding among these approaches.  The webinar features the following speakers:



Webinar Topics:

  • Consumer data on smart speaker/display adoption
  • Adoption and usage of multiple speakers per household
  • Voice as an interface for security systems and products
  • Benefits of combining voice and data for product design
  • Key metrics as OEMs and service providers evaluate standards for voice integration
  • Use cases that need reliable QoS
  • Two-way voice use cases 

Parks Associates Consumer Data:


  • 74% of smart home device owners also own a smart speaker.
  • 18% of US broadband households report that COVID-19 has increased their interest in products and services that enable "touchless" control of smart home devices using voice control.

To request data or an interview, please contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Rosimely Ulpino
Parks Associates
972.996.0233
260443@email4pr.com

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SOURCE Parks Associates


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