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Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital AdvertisersSAN FRANCISCO, Nov. 24, 2020 /CNW/ -- Global app marketing platform Adjust today announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey across all channels — augmenting their customer experience stack analytics. This will empower them to make more informed, targeted marketing decisions to maximize ROI and improve business outcomes. Adjust's suite of measurement, fraud prevention and automation products makes marketing simpler, smarter, and more secure for global leading brands, such as SoundCloud, Rakuten and LINE. The company's new collaboration with Adobe Experience Cloud, encompassing solutions for marketing, analytics, advertising and e-commerce, will extend these capabilities, offering a direct, seamless and secure data integration between the platforms. The unique benefits for marketers include Adjust's offering of mobile measurement/attribution, fraud prevention and reporting solutions in one platform — the only Mobile Measurement Partner to do so — helping brands:
Adobe's premier partner designation recognizes a select group of highly complementary, best-in-class solutions that extend Adobe Experience Cloud capabilities. It also opens the way for in-depth collaboration and integrations between the two technologies, along with new innovations that increase the strategic value of each. "As customer activity shifts along with the pandemic, advertisers are facing greater challenges connecting mobile marketing spend to app revenue and customer lifetime value," said Cody Crnkovich, head of platform partners and strategy at Adobe Experience Cloud. "Adobe is delighted to have Adjust as a premier partner, giving advertisers the capability to see mobile data across all available channels, automate campaign reporting and protect ad dollars from fraudsters in one place." For more information about the Adjust app marketing platform or to schedule a demo, visit adjust.com, and follow Adjust on LinkedIn. About Adjust Adjust's platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the more than 40,000 apps working with Adjust. Global leading brands including SoundCloud, Rakuten, LINE, Nexon, Rocket Internet and Tencent Games have implemented its solutions to secure their budgets and improve results. Media Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/adjust-joins-adobe-exchange-partner-program-to-enhance-app-marketing-measurement-fraud-prevention-and-reporting-for-digital-advertisers-301179259.html SOURCE Adjust GmbH |