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Alliance Data's Seamless, Complete Digital Payment Experiences Improve Consumer Holiday ShoppingCOLUMBUS, Ohio, Nov. 23, 2020 /PRNewswire/ -- Alliance Data Systems (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business continues to add to its comprehensive suite of digital tools to help brand partners and consumers alike this holiday shopping season. As a provider of market-leading private label, co-brand and commercial credit products, Alliance Data's Card Services business combines payments products and digital capabilities with data analytics to help retailers acquire customers and drive spend by offering easy, seamless credit and payment options whether in-store, online or on a mobile device. This year, more than 53%1 of retailers jumpstarted their holiday sales and marketing campaigns in October to allow consumers more time to shop. With the holiday shopping season looking different from years past and customers expected to lean heavily into e-commerce, retailers must take steps to capitalize on changes in customer behavior. Data insights, payment solutions, communications and marketing must work seamlessly together to meet customers where they are to deliver impactful digital experiences throughout the holiday season. "While digital technologies give brand partners the foundation to meet customer demands, the competitive edge comes when used in tandem with Alliance Data's powerful data analytics and insights," said Wes Hunt, senior vice president of enterprise data and analytics, Alliance Data's Card Services business. "When we back digital shopping trends with data, we can predict and pinpoint consumers' shopping patterns and preferences to tailor personalized point-of-sale purchasing options that are safe and secure. This improves the customer experience and accelerates transactions for the 40%2 of holiday shopping conducted exclusively through digital channels, and helps our brand partners expand their customers' basket size at checkout." In addition to a seamless, contactless experience, consumers expect visibility into their purchasing power this holiday. This is achieved through frictionless, digital solutions that make financing a key part of the customer journey. When paired with data, these solutions allow consumers to easily apply for and use the payment option that's right for them, in the channel of their choice. With the dramatic consumer shift to online shopping, Alliance Data's full suite of digital capabilities and data insights will further help its brand partners reach more customers and increase sales. The recently launched Enhanced Digital Suite improves the customer experience by presenting payment and credit options earlier in the online shopping process, and can be easily implemented for Alliance Data's brand partners with a few lines of simple code. "Enhanced Digital Suite is a comprehensive toolkit for our brand partners to leverage our online digital features so their customers can take advantage of a variety of payment solutions, giving shoppers a complete payment experience without ever leaving the brand's website," added Val Greer, chief commercial officer, Alliance Data's Card Services business. "Building upon these digital enhancements, and to appeal to Millennials who favor digital payment options, Alliance Data recently announced a definitive agreement to acquire Bread3, a digital payments company offering innovative buy now, pay later capabilities." Even as online shopping increases, more than a quarter of consumers are still expected to do the majority of their shopping at brick-and-mortar locations this holiday season2. For in-store shoppers, Alliance Data's contactless, mobile-enabled capabilities will improve the exerience for customers applying for credit or making a payment.
For more information about Alliance Data's Card Services business visit www.KnowMoreSellMore.com. 1 National Retail Federation, Retailer Holiday 2020 Planning Survey About Alliance Data's Card Services business Using the industry's most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data's Card Services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), a FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio. To learn more, visit KnowMoreSellMore.com, follow us on Twitter, and connect with us on LinkedIn. About Alliance Data Alliance Data's Card Services business is a provider of market-leading private label, co-brand, and business credit card programs. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. More information about Alliance Data can be found at www.AllianceData.com. Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram and YouTube. Forward Looking Statements We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise. Alliance Data Shelley Whiddon – Media Rachel Stultz – Media View original content to download multimedia:http://www.prnewswire.com/news-releases/alliance-datas-seamless-complete-digital-payment-experiences-improve-consumer-holiday-shopping-301178625.html SOURCE Alliance Data Systems Corporation |