ORLANDO, Fla. , Nov. 20, 2020 /PRNewswire/ -- Laser Institute of America (LIA) has retained Remixed, an Orlando-based branding agency, to improve their overarching brand recognition and build their affinity groups. In order to accomplish this, the collaborative effort will result in the creation of a messaging platform that will dictate how the leading resource for laser industry professionals is able to best serve its customers and staff. Remixed will also translate the messaging into a visual language designed to reach LIA's audiences through multimodal storytelling. The branding agency has also been tasked to ensure the well-established LIA brand is maintained and refined through the articulation of a comprehensive house style guide. Once successfully complete, these branding initiatives will help shape the perceptions of all who engage with LIA and its offerings.
"Branding serves as a conduit ... to provide an optimal representation of an organization." Doug Berger, CEO, Remixed
The Value of Messaging
The Importance of Style
According to Remixed's CEO, Doug Berger, "Branding serves as a conduit coupling the verbal and visual elements together with the intent to provide an optimal representation of an organization. For LIA, we will bridge perceptions with reality to create a brand composition that accurately reflects who LIA is, and simultaneously resonates with all their audiences."
Contact: Douglas Berger
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Connectivity Management: Change is Gonna Come
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