Study: 71% of Americans Believe Online Reviews Matter More Today than Ever Before
LEHI, Utah, Nov. 19, 2020 /PRNewswire/ -- Online reviews are an increasingly valuable resource for customers searching for goods and services at local businesses during the COVID-19 pandemic, according to new research from Podium. The results from the nationwide study highlight how COVID-19 has driven key shifts in expectations and perceptions around online reviews, particularly in relation to local businesses.
According to the data, 88% of Americans confirmed that online reviews play a role in them discovering a new local business, and 71% believe reviews matter more today than ever before. In addition, two in five (41%) Americans feel more compelled to patronize local businesses now than they did prior to COVID-19; and since the beginning of the pandemic, 33% have found a new local business by their home that they didn't previously patronize.
"Companies need every advantage they can get right now, and the importance of positive online reviews can't be overlooked," said Eric Rea, co-founder and CEO at Podium. "Local businesses are impacted by online reviews more now than before the pandemic hit, and successfully managing reviews is an essential skill for any business – even those that do not primarily operate over the internet."
Customers are searching reviews for how companies are handling COVID-19
Customers want to be understanding, but still expect good service from their local business
Online reviews are driving last-minute decisions
Good management of online reviews can make a difference
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