Total Economic Impact™ Study Reveals 236 Percent Three-Year ROI for Organizations Leveraging Centerfield
LOS ANGELES, Nov. 19, 2020 (GLOBE NEWSWIRE) -- Centerfield (https://www.centerfield.com) today announced the findings of a new commissioned study conducted by Forrester Consulting that reveals enterprises deploying Centerfield’s end-to-end customer acquisition platform Dugout realize an average return on investment (ROI) of 236 percent over a three-year period, with the platform paying for itself in less than three months. The new study, The Total Economic Impact™ of Centerfield, was conducted by Forrester Consulting from interviews of Centerfield customers with revenue ranging from $10 million up to $170 billion. Benefits consisted of increased customer activation rates, improved sales and marketing productivity, and an uplifted brand experience.
“Over the last 10 years, we’ve built a world-class optimization platform that delivers outstanding results for many of America’s largest brands,” said Brett Cravatt, co-founder and co-CEO of Centerfield. “We believe this comprehensive new study affirms the transformative growth companies deploying this technology are experiencing.”
According to the independent study by Forrester Consulting, Centerfield customers enjoy the following benefits:
Forrester Consulting interviewed Centerfield customers to assess the costs, benefits, risks, and opportunities associated with using the Dugout platform. The firm then designed a composite organization and financial model based on those interviews to construct a framework for prospective customers to evaluate the potential financial impact of Centerfield on their organizations.
“We are pleased to learn that our customers are seeing more accurate and effective customer acquisition and sales conversions,” said Jason Cohen, co-founder and co-CEO of Centerfield. “Investing in Centerfield drives higher returns, productivity gains, and notably, an uplifted brand experience.”
The complete The Total Economic Impact of Centerfield study is available for complimentary download here: https://centerfield.com/total-economic-impact/.