Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform
LOS ANGELES, Nov. 18, 2020 (GLOBE NEWSWIRE) -- Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop for audio content.
Today, Vurbl breaks ground in the audio ecosystem with the launch of its revolutionary online platform bringing the world of audio to one place, with over 25 million curated audio files at launch, content creators can add to the audio library by creating their own stations to grow their audience and monetize their audio creations.
Vurbl is a home for audio of all types, including user generated audio, like YouTube is for video. The platform gives audio creators a place to host, build an audience, and earn ad revenue from their content. For listeners, it’s a one-stop-shop for free learning and entertainment in the form of audio and is a mix of user curated and Vurbl Expert curated content in the form of playlists and stations. Users can listen to all types of great audio across 40+ categories, thousands of playlists and millions of audio files, all in one place.
“We do believe our timing for Vurbl’s launch could not be better for the product itself. More than ever, people are searching for free digital entertainment and learning resources to fill the time they used to spend at events, parties, social gatherings and work,” said Audra Gold, CEO and co-founder of Vurbl. “We see millions of audio queries on Google and YouTube that reflect demand for audio but the results are generally pretty dismal. Discovery is hard, cohesive consumption experience is harder, and advertisers have very few options in reaching all the people out there consuming free audio -- especially in real-time programmatic. This has led to a huge missed opportunity for brands and the creators that can be making money from their content.”
Vurbl’s Benefits and Features:
Check out Vurbl’s podcast episode, “Behind the Scenes with the Vurbl Team,” where they discuss the platform’s innovation and launch.
In September, Vurbl announced it’s pre-seed round closed at $1.3 million. The round was led by AlphaEdison with other participants including Halogen Ventures, TEN13, Angellist and several strategic angel investors from the audio, advertising and entertainment spaces.
The company plans to announce additional updates including the launch of its iOS and Android mobile apps, a downloadable desktop app and connected in-home devices for listeners to enjoy audio streams anytime and anywhere.
To learn more about Vurbl, please visit: https://vurbl.com/.
To reserve your free Vurbl account, please visit: https://vurbl.com/auth/create/.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4bbd136c-6fcc-42df-949f-c71098e473b5
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