Global Location Analytics Market Report 2020: Increasing Adoption in the Fight Against COVID-19 for Managing Supply Chains and Public Health Operations

DUBLIN, Nov. 2, 2020 /PRNewswire/ -- The "Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Government and Defense), and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The Global Location Analytics Market Size is Expected to Grow from USD 13.8 Billion in 2020 to USD 26.7 Billion by 2025, at a CAGR of 14.1%

Location analytics is a process or the ability to gain insights from the location or geographic component of business data. It is focused on thematic mapping and spatial analysis for business analytics. Location analytics solutions have simple mapping and spatial analysis capabilities that work directly with business analytics packages and enterprise data systems, without custom integration efforts.

The location analytics industry is driven by the increasing use of spatial data and analytical tools. However, the rising need of predictive analytics for businesses and the growing use of location-based applications further contributes to the growth of the location analytics market.

Sales and marketing optimization segment to grow at a higher CAGR during the forecast period

The location analytics market based on application is segmented into risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimization, sales and marketing optimization, location selection and optimization, and others (predictive asset management and inventory management). The sales and marketing optimization segment is expected to grow at a rapid pace during the forecast period.

Location analytics can help analyze campaign responses for sales and marketing optimization based on different demographics, individual time merchandising, and the time when campaigns get maximum responses. The sales and marketing information, when plotted on maps, can help understand customer preferences based on their surroundings and products purchased leading to its adoption in the sales and marketing optimization segment.

Indoor location segment to grow at the highest CAGR during the forecast period

The location analytics market by location type has been segmented into an outdoor location and indoor location. Indoor location technologies modernize the use of smartphones by incorporating GPS and other positioning technologies with style mapping, which provides navigation services inside malls, megastores, offices, airports, casinos, universities, and hosptals leading to the growth of the location analytics market across the globe in this segment.

Major vendors offering location analytics solutions and services across the globe are SAS Institute (US), Oracle (US), Esri (US), IBM (US), and Precisely (US), among others.

Market Dynamics

Drivers

• Increasing Use of Spatial Data and Analytical Tools
• Growing Need of Predictive Analytics for Businesses
• Increasing Use of Location-Based Applications Among Consumers
• Use of Location Data and Analytics to Fight COVID-19
• Ability to Manage Supply Chain Disruptions During COVID-19
• Capability to Manage Public Health Operations During COVID-19

Restraints

• Legal Concerns and Data Privacy Issues

Opportunities

• Rise in the Adoption of Advanced Technologies
• Increase in the Adoption of Social Media for Customer Engagement

Challenges

• Lack of Uniform Regulatory Norms
• High Initial Cost of Deployment

Cumulative Growth Analysis

• Ecosystem
• Average Selling Price Trend
• Value Chain Analysis

Technology Analysis

• Bluetooth
• Global Positioning System
• Radio-Frequency Identification
• Wi-Fi
• Near-Field Communication
• Ibeacon

Case Study Analysis

Banking and Financial Services Use Cases

• Use Case 1: Data Monetization
• Use Case 2: Improvement of Business Performance
• Use Case 3: Optimization of Atm Locations
• Use Case 4: Improvement of Targeted Advertising

Insurance Use Cases

• Use Case 1: Fraud Detection
• Use Case 2: Risk Prediction
• Use Case 3: Development of Profitable Portfolio

Retail Use Cases

• Use Case 1: Site Selection
• Use Case 2: Expansion in New Markets
• Use Case 3: Acquisition of New Customers and Improvement in Customer Loyalty

Healthcare Use Cases

• Use Case 1: Reduction of Hospital Infections
• Use Case 2: Identification of Root Cause of Health Issues

Real Estate Use Cases

• Use Case 1: Site Planning
• Use Case 2: Management of Real Estate Portfolio
• Use Case 3: Leveraging Location Data

Energy and Utilities Use Cases

• Use Case 1: Fulfilling Growing Demand
• Use Case 2: Managing Outages

Hospitality Use Cases

• Use Case 1: Loyalty Management
• Use Case 2: Gaining Competitive Insights

Media and Entertainment Use Cases

• Use Case 1: Geomarketing

Transportation and Logistics Use Cases

• Use Case 1: Supply Chain Optimization

Government Use Cases

• Use Case 1: Access Control
• Use Case 2: Law Enforcement and Corrections

Impact of COVID-19 on the Location Analytics Market

Companies Mentioned

• Alteryx
• Ascent Cloud
• Carto
• Cisco Systems
• Clevermaps
• Dynamic Companies
• Esri
• Foursquare
• Galigeo
• Gapmaps
• Geoblink
• Geomoby
• Google
• Hardcastle Gis
• Here Technologies
• Hexagon
• IBM
• Indooratlas
• Lepton Software
• Locale.Ai
• Mapidea
• Maplarge
• Microsoft
• Moca
• Oracle
• Orbica
• Placeiq
• Placense
• Precisely
• Progressive Companies
• Purple
• Quadrant
• Quuppa
• Responsive Companies
• SAP
• Sas Institute
• Sparkgeo
• Spatial.Ai
• Starting Blocks
• Tibco Software
• Tomtom
• Zebra Technologies

For more information about this report visit https://www.researchandmarkets.com/r/4vgmtd

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