Record Shattering Political Ad Spending In the 2020 Election Cycle
Advertising Analytics is reporting unprecedented political ad spending this political cycle of 2019 - 2020, shattering all previous records. With spending currently at $7 billion and with several weeks still left to go until Election Day, this amount is well over the $6.7 billion projected by Advertising Analytics for the entire cycle. The $7 billion represents an 80% increase over the previous record-breaking cycle of 2018. The majority of the spending (60%) remains in local broadcast TV. According to the Television Bureau of Advertising (TVB), television reaches 86% of registered voters nationally - and campaigns have clearly taken notice. Advertising Analytics breaks down where political spending is occurring nationally this cycle in a graphic that can be found here.
"Local broadcast TV is the most trusted news source among registered voters. The political ad investments we've seen on local TV clearly demonstrate that campaigns and media buyers recognize, value, and depend on this trusted platform to reach voters in this unconventional election year," said Steve Lanzano, President & CEO of TVB.
Advertising Analytics provides clients with sophisticated, real-time media intelligence. Our product suite provides actionable data about ad spends, airings, ratings, and creative details on both traditional and digital platforms.
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