Sidecar Wins Marketing Excellence Award for Its 2020 Google Ads Benchmarks Report
PHILADELPHIA, Oct. 15, 2020 /PRNewswire/ -- ITSMA, the leading resource for B2B marketers in the connected economy, named Sidecar a winner in its 2020 Marketing Excellence Awards. Sidecar received the Diamond Award for Marketing Excellence in recognition of its 2020 Benchmarks Report: Google Ads in Retail.
Sidecar's award-winning report, released in March, analyzes Google Ads data from a representative sample of more than 300 U.S. retailers across 14 verticals that had active paid search and shopping campaigns for the full years of 2018 and 2019. A major finding in the report was that 2019 was one of the most competitive years on Google, yet retailers successfully maintained revenue by uncovering new efficiencies for their campaigns.
"The Google Ads trends we uncovered in 2019 haven't stopped in 2020—they've accelerated," said Mike Farrell, Senior Director of Integrated Digital Strategy for Sidecar. "The network's saturation, the need to find white space, and the priority on efficiency started well before the pandemic, and have continued unabated this year. That's why the report's data, analysis, and recommendations are more important than ever for retail digital marketers to read today. We're honored that Sidecar's contributions to the retail industry are recognized by ITSMA."
Many of the report's key findings continue to unfold in 2020. These findings are also highlighted in an infographic, which can be re-published with credit to Sidecar.
Sidecar has produced its annual Benchmarks Report on Google Ads since 2017. It is the most comprehensive study of the retail sector's performance on Google Ads. All editions of the report are available on Sidecar's website.
ITSMA's Marketing Excellence Awards Program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic and comprehensive approach to marketing.
"Amid the unprecedented challenges of 2020, it's been a privilege for ITSMA to observe the standout performance of marketing leaders who have risen to the occasion with innovative approaches to growth, execution, and customer engagement," said Dave Munn, President and CEO of ITSMA. "We are thrilled to recognize Sidecar as a diamond winner for the entry that focused on its annual Benchmarks Report. It was evident that the success of Sidecar's benchmarks program is based on the strong use of data, analytics, and retail expertise to create insightful reports for its customers."
ITSMA announced Sidecar as a winner yesterday during its virtual awards ceremony, with ITSMA's virtual Marketing Vision Conference following next week. For more information about the award winners, visit https://www.itsma.com/2020-mea-winners.
Sidecar offers performance marketing excellence to retailers and brands. Sidecar's advanced technology and proprietary data, combined with years of performance marketing expertise, help its customers unlock the full potential of today's most powerful search, shopping, social, and marketplace channels.
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/sidecar-wins-marketing-excellence-award-for-its-2020-google-ads-benchmarks-report-301153163.html