Adyen's 2020 Retail Report Reveals American's Shopping Habits and Post-Pandemic Outlook
SAN FRANCISCO, Oct. 15, 2020 /PRNewswire/ -- Adyen, the global payments platform of choice for many of the world's leading companies, today announced U.S.-specific findings from its 2020 Global Retail Consumer Survey which explored how consumers' perspectives and spending habits shifted during the COVID-19 pandemic and what their outlook will be post-pandemic. The study revealed that even during a time when America's unemployment rates are at their highest, two things matter more than price for many consumers: brand loyalty and experience.
"The businesses that have risen to the top and will make it through the other side during these challenging times all have something in common -- they are trailblazers in enabling technology that gives consumers the convenience and access that social distance orders took from them. Based on our survey, there's no going back now -- more than four out of ten of consumers say that the convenience of the shopping experience is more important to them than the price of items," said Roelant Prins, Chief Commercial Officer at Adyen. "Additionally, nearly half of Americans surveyed said they will shop to support brands they want to see survive."
Loyalty is paramount: strong relationships and brand equity are crucial
Life After COVID-19
Nearly a quarter (23%) of Americans said that prior to the coronavirus pandemic they traveled to another country with the primary purpose of shopping, but post-pandemic shopping will likely cut back.
View original content to download multimedia:http://www.prnewswire.com/news-releases/adyens-2020-retail-report-reveals-americans-shopping-habits-and-post-pandemic-outlook-301153093.html
How MIoT is Critical to Adressing COVID-19 and Pandemics
#TECHSUPERSHOW Conference Party
Session Details TBA