Loblaw brings digital healthcare and support to Atlantic Canada with launch of new health and wellness app
The PC Health app, powered by League, includes live chat with registered nurses and dietitians, plus the opportunity to earn PC Optimum™ rewards through custom digital health programs
BRAMPTON, ON, Oct. 15, 2020 /CNW/ - Loblaw Companies Limited (TSX:L) ("Loblaw") announced today the launch of the PC Health app, a new health and wellness app powered by League, the country's leading health operating system (health OS) technology provider. Designed to empower Canadians with convenient access to healthcare resources and support – where and how they want it – the new app is available now for download in Atlantic Canada. Loblaw plans to expand nationally over the coming months while also adding features and functionality to the PC Health experience to include services such as virtual physician care and digital pharmacy.
Atlantic Canadians can log on to the PC Health app to get health or nutrition guidance via live chat with a registered nurse or dietitian, see their personal health goals and work to meet them through daily activities outlined in a variety of health programs. Users can choose programs that are tailored to their own needs and interests, from maternal and family health or diet and nutrition programs, to mental health or anxiety management. Users will also have the opportunity to earn PC Optimum™ points by completing daily goals and activities.
Loblaw has leveraged its extensive expertise in food and nutrition along with experience in healthcare and pharmacy gained through Shoppers Drug Mart Inc. to create what it believes to be a one stop digital health tool for Canadians. Owned by Loblaw, Shoppers Drug Mart is Canada's number one provider of pharmacy products and services and together the companies are uniquely positioned to help Caadians navigate a complex healthcare system.
"Our company's purpose is to help Canadians live life well and the PC Health app is an innovative and powerful new tool that we really think brings this to life," said Jeff Leger, President, Shoppers Drug Mart. "This app combines our company's expertise – health and wellness advice, nutrition, and rewards – into a healthcare solution for Canadians that can live right at their fingertips."
The app has a wide range of features including:
By completing a health profile on the app, each user receives personalized recommendations based on their own particular health needs or interests.
Loblaw partnered with health-tech leader, League, to provide the technology and digital health expertise behind the app. League's proven care delivery, personalization model and behavioural science knowledge were essential in the platform's development and future scalability.
"We are excited to be working with Loblaw on this meaningful project," said Michael Serbinis, Founder & CEO, League. "The healthcare system is a complex web of information, providers, and insurers. The PC Health app will help address these issues and provide a new personalized "front door" to healthcare. Thousands of people already use League every day to manage their health and get support, we're thrilled to now be able to help thousands more."
The PC Health app is available now in Atlantic Canada in both English and French. Download it for free on the App Store or Google Play. For more information visit pchealth.ca.
About Loblaw Companies Limited:
Shoppers Drug Mart Inc. is one of the most recognized and trusted names in Canadian retailing. The company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With almost 1,300 Shoppers Drug Mart® and Pharmaprix® stores operating in prime locations in each province and two territories, the company is one of the most convenient retailers in Canada.
The PC® Health Logo is a trademark of Loblaws Inc., used under license.
SOURCE Loblaw Companies Limited