Alliance Data Launches Market-Leading Online Payment Features with Enhanced Digital Suite, Driving Customer Acquisition and Spend
COLUMBUS, Ohio, Oct. 1, 2020 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card programs, has launched its new Enhanced Digital Suite. A group of marketing and credit applications features designed to increase customer awareness and adoption of payment options by promoting credit earlier in the shopping experience, Enhanced Digital Suite is a comprehensive solution for brand partners designed to capitalize on online trends while increasing sales and customer acquisition rates.
Strategic Digital Features Align with Online Growth
Through the presentment feature of Enhanced Digital Suite, real-time financing and marketing messages are displayed earlier and more frequently during a customer's online shopping experience. After driving customer awareness of payment options, existing real-time pre-screen, prequalification and patented frictionless capabilities allow customers to easily and securely apply, and if approved, immediately begin shopping – without ever leaving the brand's website.
Engaging, Seamless Customer Experience
"As customers dramatically shift their shopping habits, we have seen our online sales nearly double and the adoption of e-commerce increase," said Val Greer, chief commercial officer, Alliance Data Card Services. "These new digital marketing, credit and payment tools will further enhance the customer experience, helping our brand partners meet customers where they are, which increasingly is online. Alliance Data is investing in the expansion and transformation of its digital offerings, and Enhanced Digital Suite is reflective of that ongoing commitment."
Fast, Simple Integration
"Customers expect a seamless, convenient digital shopping experience," said Greer. "We are excited to offer a robust collection of customer-centric features that are also simple to implement and put into action for our brand partners. By encompassing all of our online application methods, Enhanced Digital Suite is a one-stop digital integration tool for our brand partners."
About Alliance Data Card Services
Using the industry's most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data's card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), a FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio. To learn more, visit KnowMoreSellMore.com, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data Card Services.
About Alliance Data
Alliance Data's Card Services business is a provider of market-leading private label, co-brand, and business credit card programs. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. More information about Alliance Data can be found at www.AllianceData.com.
Forward Looking Statements
We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
Shelley Whiddon – Media
Rachel Stultz – Media
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SOURCE Alliance Data Systems Corporation