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Turkey $2+ Billion Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics to 2024
[September 24, 2020]

Turkey $2+ Billion Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics to 2024


DUBLIN, Sept. 24, 2020 /PRNewswire/ --The "Turkey Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

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Despite near-term challenges, medium to long term growth story of gift cards in Turkey remains strong. The gift card industry in Turkey will continue to grow over the forecast period and is expected to record a CAGR of 13.4% during 2020-2024. The gift card market in the country will increase from US$ 1,383.2 million in 2019 to reach US$ 2,190.9 million by 2024.

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in Turkey.

Historically, the gift card market in Turkey has recorded a steady growth with a CAGR of 18.4% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in Turkey is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.

Though growth of gift card industry will be impacted due to pandemic, there are certain segments such as self-use which will gain significant market share. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Turkey. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.



Reasons to Buy

  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Turkey.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in Turkey: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.

Key Topics Covered:


1 Turkey Total Gift Spend Analyzer

2 Turkey Retail Consumer Gift Spend Analyzer

3 Turkey Corporate Consumer Gift Spend Analyzer

4 Turkey Gift Card Spend Analyzer

5 Turkey Digital Gift Card Spend Analyzer

6 Turkey Gift Card Spend Analysis by City Type

7 Turkey Gift Card Spend Share by Demographics and Purchase Behaviour

8 Turkey Retail Consumer Gift Card Spend Analyzer

9 Turkey Retail Consumer Gift Card Spend Analysis by Functional Attribute

10 Turkey Retail Consumer Gift Card Spend Analysis by Occasion

11 Turkey Corporate Consumer Gift Card Spend Analyzer

12 Turkey Corporate Consumer Gift Card Spend Analysis by Functional Attribute

13 Turkey Corporate Consumer Gift Card Spend Analysis by Occasion

14 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size

15 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute

16 Turkey Gift Card Spend Analysis by Distribution Channel

17 Turkey Gift Card Spend Analysis by Retail Sector

18 Turkey Retail Consumer Gift Card Spend Analysis by Retail Sector

19 Turkey Corporate Consumer Gift Card Spend Analysis by Retail Sector

20 Turkey Closed Loop Gift Card Market Share Analysis by Top Retailers

  • BIM Birlesik Magazacilik AS
  • Migros Tic AS
  • LC Waikiki Magazacilik Hizemetleri Tic AS
  • Ko Holding AS
  • Teknosa Ic ve Dis Ticaret AS
  • Carrefour SA
  • A101 Yeni Magazacilik AS
  • Yildiz Holding AS
  • Boyner Holding AS
  • Metro AG
  • Boyner Perakender ve Tekstil Yatirimlair AS
  • Ozon Giyim Sanayi Ticaret AS
  • Koton Magazacilik Tekstil San ve Tic AS

For more information about this report visit https://www.researchandmarkets.com/r/up150q

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

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