Salesforce Reimagines Sales With Enhanced Virtual Selling Suite
SAN FRANCISCO, Sept. 22, 2020 /PRNewswire/ -- Seven months into the COVID-19 pandemic, the nature of B2B buying and selling has changed, and companies are eager to re-accelerate growth. That's why today, Salesforce (NYSE: CRM), the global leader in CRM, announced a new suite of technologies to empower sales teams to stand out from the pack and provide engaging and trusted buying experiences for customers.
This year, every sales rep became a virtual seller and has had to reimagine how they interact with customers. Buyers face uncertainty and are looking for trusted sales advisors to help them get back to growth. And sales leaders need to rapidly deploy technology and processes to increase rep productivity. Companies are relying on Sales Cloud -- widely recognized as the flexible, scalable CRM platform that delivers fast time to value, built around a 360 view of the customer.
"The wise move is to take the time to pause, evaluate, and decide what few simple things — and I mean very few — are the priority. For McAfee, it was Salesforce. The platform could easily adapt to new processes and resulted in big wins for both the business and our new virtual culture," said Pilar Schenk, Vice President of Global Sales Operations at McAfee. "We really want to enable sales to have one place that they can go to ensure that they have the collaboration, the connectivity and the visibility, and Salesforce is that hub, all centered around the customer."
Today, Salesforce is announcing the following new capabilities to supercharge virtual selling with a 360-degree view of the customer:
"This is a transformational moment for sales, more so than any other role in the enterprise," said Gerry Murray, Research Director, Marketing and Sales Technology at IDC. "Companies have to find new ways to optimize the day to day tasks of sales reps and support contactless relationships with customers. With Salesforce's new virtual selling suite, reps can better leverage a 360-degree view to sell more effectively and elevate their customers' experiences."
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
1 Fourth Edition, Salesforce State of Sales, September 2020.
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