GoPro Packs More of Everything into New HERO9 Black
SAN MATEO, Calif., Sept. 16, 2020 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced its new camera, HERO9 Black—featuring "more everything"—including a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display, 30% more battery life, and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.
GoPro also shared that it has updated the name of its GoPro Plus subscription offering to simply GoPro, reflecting how central the subscription service has become to the brand's product experience.
"HERO9 Black reflects our commitment to delivering what our customers have been asking for, including more value for their money," said Nicholas Woodman, GoPro's founder and CEO. "HERO9 Black is a beast of a product, and GoPro subscribers can get it for $100 off at GoPro.com while also enjoying unlimited cloud storage of their GoPro footage, up to 50% on everything at GoPro.com and no-questions-asked camera replacement. And we're not done, with more value adds coming to GoPro subscribers later this year."
GoPro has also eliminated plastic from HERO9 Black's packaging and added value by packaging the camera in a high-quality travel case that fits additional mounts and accessories.
"Reducing as much plastic as possible from our business is a priority for us," said Woodman. "We're excited to package HERO9 Black in a high-value travel case instead of traditional wasteful packaging, and we're committed to doing the same with the rest of our cameras by the end of 2021."
HERO9 Black Features:
Introducing the All-New Max Lens Mod for HERO9 Black
Max Lens Mod will be available globally starting October 2020. The Media Mod for HERO9 Black and Display Mod will be available starting Sept. 16. The Light Mod is currently available on GoPro.com as well as at select retailers.
Subscribing to GoPro
The GoPro subscription is available for $49.99 annually or $4.99/month.
HERO9 Black Million Dollar Challenge
Beginning today, HERO9 Black users are invited to capture and submit their video clips for consideration to the HERO9 Black Million Dollar Challenge on GoPro.com/Awards. Submissions close on Friday, December 4.
HERO9 Black joins GoPro MAX at $499.99 MSRP, or $399.98 with a one-year GoPro subscription; HERO8 Black at $349.99 MSRP, or $299.98 with a one-year GoPro subscription; and HERO7 Black at $249.99 MSRP to round out the full 2020 GoPro Lineup.
About GoPro, Inc.
For more information, visit www.gopro.com. Members of the press can access official brand and product images, logos and reviewer guides by visiting GoPro's press portal. GoPro users can submit their photos, raw video clips and edits to GoPro Awards for a chance to be featured on GoPro's social channels and receive gear and cash awards. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Inside Line.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
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SOURCE GoPro, Inc.