NewBlue Levels the Broadcast Playing Field - from Post-Production to Livestreaming
SAN DIEGO, Sept. 15, 2020 (GLOBE NEWSWIRE) -- If a picture is worth 1,000 words, a video – which contains up to 60 images per second – is worth infinitely more, making it a powerful tool that connects people. From online content to social media, blogs, webinars and more, video is the critical ingredient in a content mix that truly resonates.
However, successful, visually communicative broadcasts have historically been out of reach for those without deep pockets and deep expertise. By delivering the ability to communicate free from financial or technical constraints, NewBlue® is leveling the broadcast playing field – and opening new doors for everyone from filmmakers and video editors to broadcast professionals and individual streamers.
Technology as the Great Equalizer
NewBlue is rooted in technological innovations and a passion for all things creative – including film, music and the visual arts. The company has been providing dynamic, data-driven graphics, effects, transitions and titling solutions to the video post-production, live broadcasting and streaming markets for more than a decade. By offering plug-ins that fill essential gaps for OEM partners and industry heavyweights, NewBlue has built a reputation as an integral technology partner and clever innovator. Over 30 years of software development experience and more than 10 video technology patents are being brought to bear as NewBlue expands its focus to directly support more content creators – and put effective, engaging broadcasts within the reach of anyone needing to harness the power of video.
The New Content Creators
“The ability to communicate effectively when interpersonal, direct interaction isn’t possible, has never been more important,” noted Todor Fay, CEO for NewBlue. “For years, we’ve given creative professionals the tools to tell their stories, allowing them to truly convey exactly what they need to say while keeping viewers engaged. This is something that we do better than anyone else – and we’re now bringing it to a new class of content creators that may not be as technically savvy or experienced in live video production.”
The Future of Video Content
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/69289857-ec20-4053-b788-30c8e876ee13
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ce61ec42-23cb-4b72-b4f7-c258bb39085c