Tacton Launches Groundbreaking Self-Serve Capabilities to Help Manufacturers Empower Customers Across the Buying Journey
CHICAGO and STOCKHOLM, Sweden, Sept. 15, 2020 (GLOBE NEWSWIRE) -- Tacton, a global leader in Smart Commerce solutions for manufacturers with CPQ, today announced the launch of new self-serve capabilities that allow manufacturers to enable their customers to visualize, configure and purchase B2B manufacturing products with ease. The new capabilities empower end customers by improving the real-time collaboration process, thus shortening the sales cycle.
One of the biggest challenges of B2B manufacturing buying and selling is the amount of back-and-forth collaboration that needs to take place between manufacturers and their customers. This challenge has been exacerbated by the global pandemic, which has left companies short-staffed and forced more interactions online, accelerating the need for a B2C experience in B2B manufacturing. Customers need to be able to do more through self-service channels. Tacton’s new capabilities help overcome this challenge by putting the power in the hands of end customers so they can visualize and customize products on the devices and platforms they prefer, all but eliminating the need for meetings and phone calls with sales reps.
"Tacton already has the most advanced configuration and visualization on the market, allowing manufacturers to quickly customize and visualize advanced products for their customers. These new capabilities take it a step further and put that power in the hands of the end customer so they can remain engaged throughout their entire buying journey," said Nils Olsson, Chief Evangelist Officer at Tacton. "This shortens the cycle time from product concept to completed product, and significantly decreases the cost of getting a correct quote to the customer."
Customer Self-Serice Adds Value
Tacton’s Customer Self-Service functionality is designed specifically for B2B manufacturers and allows for account-based pricing, product portfolio browsing, contracted pricing and personalized offers. Advanced constraint-based online product configuration enables customers to create draft proposals on the same day a new product offer is launched.
Customer benefits include:
“For Husky’s digital transformation it’s key to use 'best of breed solutions' that span across all businesses," said Steffen Bönecke, Director of Global Engineering and Operation Transformation at Husky. "Tacton is a key element in Husky’s sales process.”
Needs-based guided selling configuration and visualization now make it possible for customers to configure manufacturers' complex product on their own, even without any deep technical knowledge. The visual configurator helps buyers customize products with just a few simple clicks, making for a consumer-grade experience.
In a Sept. 17 webinar, Tacton will demonstrate how personalized customer experiences, product configuration, real-time 3D visualization and proposal collaboration create a frictionless buying experience while increasing sales efficiency. Register for the webinar at https://www2.tacton.com/webinar-empower-your-customer-us
*Gartner “New B2B Buying Journey & its Implication for Sales,” 2020. https://www.gartner.com/en/sales/insights/b2b-buying-journey