New Study Reveals Artificial Intelligence Plays Critical Role in Maximizing TV and Radio Ad Performance
Veritone, Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced the findings of a new research study on the effectiveness of broadcast advertising campaigns, which reveal the critical role that Artificial Intelligence (AI) plays in optimizing broadcast ad performance.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200915005420/en/
Veritone's inaugural Uplift Study reveals why broadcast advertising attribution with AI matters. (Graphic: Business Wire)
The inaugural report - Veritone Uplift Study: Attribution Insights and Strategies to Deliver Effective Broadcast Advertising Campaigns - is based on a 15-month analysis of more than 250 local and national campaigns across 100 television and radio stations in the U.S. and Canada. The study, intended to provide campaign and creative tips to increase website lift and new customers, found that live reads, organic mentions and visual integration vastly improve campaign performance and outperform prerecorded spots by more than double - but most radio and TV stations aren't able to automatically and accurately measure in-content live reads and orgnic mentions.
"Whether you're a broadcaster or an advertiser, the inability to measure live ad reads and organic brand mentions in near real-time means you can't fully maximize the value and effectiveness of a campaign," said Ryan Steelberg, president of Veritone. "This is where AI plays a critical role. By providing broadcasters and advertisers the capability and data they need to quantify an ad campaign's success and measure lift in real-time, AI becomes a game changer, elevating the value of the dynamic broadcast advertising business."
Key findings from the study include:
The report is based on a 15-month analysis of aggregated data from Veritone Attribute, concluding in June 2020. Veritone leveraged Alteryx with Veritone's aiWARE to enable the use of Intelligent Process Automation (IPA) to build the analytical model into a simple yet powerful workflow to complete the analysis.
Details on these and other findings are included in the full report, which can be downloaded here: https://unlock.veritone.com/uplift_study_white_paper
Veritone (NASDAQ: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE™, powers a diverse set of AI applications and intelligent process automation solutions that are transforming both commercial and government organizations. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video, and other data sources into actionable intelligence. The company's AI developer tools enable its customers and partners to easily develop and deploy custom applications that leverage the power of AI to dramatically improve operational efficiency and unlock untapped opportunities. Veritone is headquartered in Costa Mesa, California, and has offices in Denver, London, New York and San Diego. To learn more, visit Veritone.com.
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