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Parks Associates' Future of Video: OTT, Pay TV, and Digital Media Addresses Shifting Consumer Video Service MarketDALLAS, Sept. 10, 2020 /PRNewswire/ -- Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all-time high levels, but OTT service churn remains high. The conference will focus on strategies to engage and retain subscribers so they do not migrate to competing services. "Viewer loyalties are shifting as subscriptions to traditional pay-TV services decline," said Steve Nason, Research Director, Parks Associates. "The average Netflix subscriber has had the service for over 50 months, and while Amazon Prime Video and Hulu also have foundational status as must-have services, all other services have much shorter subscription histories. Newer services such as Disney+, Apple TV+, HBO Max, and Peacock, plus an expanding CBS All Access, are all making a strong push to be part of the core OTT service stack for US households. At Future of Video, we will examine the factors that drive subscriber loyalty and long-term engagement with OTT services." At Future of Video, Parks Associates highlights in-depth consumer and industry research on OTT services, the value of content, technology innovations, and best strategies for building uccessful video services.
The conference agenda includes the following topics and sessions:
Registration is open, and media are invited to attend. For more information, contact Rosey Ulpino, [email protected], 972.996.0233. About Future of Video: OTT, Pay TV, and Digital Media For more information, visit www.futureofvideo.us or connect at @video_future. Media Contact View original content to download multimedia:http://www.prnewswire.com/news-releases/parks-associates-future-of-video-ott-pay-tv-and-digital-media-addresses-shifting-consumer-video-service-market-301127466.html SOURCE Parks Associates |