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Alliance Data Launches New Private Label Credit Programs For Sally Beauty Holdings, Driving Customer Loyalty And Sales For Largest U.S. Distributor Of Professional Beauty SuppliesCOLUMBUS, Ohio, Aug. 31, 2020 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business, a premier provider of branded private label, co-brand and commercial card programs, has launched two new private label credit programs with Sally Beauty Holdings, Inc. (NYSE: SBH), the largest distributor of professional beauty supplies in the U.S., with revenues of approximately $3.9 billion annually. Under the terms of the multi-year agreement, Alliance Data is providing private label card services for the company's two business units, Sally Beauty Supply, which sells to both retail consumers and salon professionals, and Beauty Systems Group, whose Cosmo Prof stores sells exclusively to professional stylists and salons. The card programs will offer enhanced benefits to cardmembers by accelerating the earning of rewards and other exclusive benefits that complement the existing Sally Beauty Rewards program. Cosmo Prof customers will benefit from special savings when they use their card and additional purchasing power that supports their salon business. To support Cosmo Prof's unique business model, Alliance Data is providing its patented Frictionless Mobile CreditSM technology giving customers the ability to apply for credit directly from their mobile devices. With just a few entries, the application process stays in the hands of the customer, providing additional safety and security. "The products and capabilities that Alliance Data provides, coupled with its extensive experience in multi-channel credit marketing, made them a clear choice for a branded credit partner," said Chris Brickman, president and chief executive officer, Sally Beauty Holdings. "By offering a unique credit program for both consumers and salon professionals, we now have the right credit tools to align with the preferences of our diverse customer base and continue our digital transformation." "Sally Beauty and Cosmo Prof have done a terrific job meeting their customers where they are by delivering a seamless brand and shopping experience across channels," said Val Greer, chief commercial officer, Alliance Data. "We are excited to leverage our robust tools to support these winning beauty brands in their digital journey by providing secure card programs that help drive sales and customer engagement." About Alliance Data Alliance Data's Card Services business is a provider of market-leading private label, co-brand, and business credit card programs. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. More information about Alliance Data can be found at www.AllianceData.com. Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram and YouTube. About Sally Beauty Holdings, Inc. Forward Looking Statements We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise. Contacts: Alliance Data Shelley Whiddon – Media Sally Beauty Holdings View original content to download multimedia:http://www.prnewswire.com/news-releases/alliance-data-launches-new-private-label-credit-programs-for-sally-beauty-holdings-driving-customer-loyalty-and-sales-for-largest-us-distributor-of-professional-beauty-supplies-301120653.html SOURCE Alliance Data Systems Corporation |