Forrester Announces Conference Agenda For Summit Asia Pacific 2020
SINGAPORE, Aug. 12, 2020 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, 2020. Featuring more than 40 sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C marketing and CX leaders looking to align organizational priorities and grow revenue in this unprecedented business environment.
Growing revenue and improving CX remain top priorities for business leaders in Asia Pacific. Packed with timely and actionable insights, this event is aimed at business leaders looking to collaborate in order to accelerate their revenue engine and deliver exceptional customer experiences.
The conference will showcase two primary tracks: B2B and CX
Some of the noteworthy features at the event include a keynote by Uma Rudd Chia, award-winning creative director, head of innovation and best-selling author and advanced experiential and networking opportunities to connect with peers. At the event, Forrester will also recognize its Return on Integration (ROI) and Programs of the Year (POY) honorees for achieving strong sales, marketing, and product alignment to improve overall company performance. In addition, attndees will have an opportunity to experience Forrester's B2B Marketing and CX Certification courses, and access to best-in-class analysts and experts.
Key sessions include:
"Our research shows that business leaders — regardless of who they serve — need to adjust to the new normal and adapt to changing customer expectations quickly," said Dane Anderson, SVP of international research and product, Forrester. "They need to survive and find a way to grow and differentiate their brand. Our goal is to guide these companies out of the crisis and help them build long-lasting and trusting relationships with their customers, in alignment with the present realities."
Resources for Summit Asia Pacific 2020:
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester's unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer; learn more at forrester.com.
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