SAS ranked a Leader in customer analytics technologies by independent research firm
CARY, N.C., Aug. 7, 2020 /PRNewswire/ -- According to The Forrester Wave™: Customer Analytics Solutions, Q3 2020 "… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit the most from these market changes." SAS, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in the Wave for SAS® Customer Intelligence 360, earning the highest score of all vendors in the strategy category.
Meeting the needs of every marketing analytics persona
The report goes on to state, "SAS Data Studio proactively suggests data transformations to users and explains steps of the data preparation process using natural language generation. SAS also uses deep reinforcement learning in its journey optimization functionality, a core capability for delivering the next best experience." The report also states, "…SAS even offers reinforcement learning, a core enabler of the next best experience."
And just last month, SAS introduced four new global service offerings to help marketers of all skill levels accelerate the value delivered through analytics via a hybrid marketing approach.
In addition to being top ranked in the Strategy category, SAS received the highest possible scores in the governance, business impact measurement, product vision, product roadmap, performance, and professional services criteria. SAS also received the highest possible scores in the customer analytic solutions revenue, and number of customers criteria. The Forrester report states, "SAS has the right existing functionality and product roadmap to achieve its vision of offering 'approachable end-to-end analytics to optimize every customer interaction.' "
"We believe SAS' recognition as a leader in this evaluation speaks to the fact that delivering strong customer data management, advanced analytics, and activation capabilities – all while governing the end-to-end marketing process – is what SAS does best," said Jonathan Moran, Global Product Marketing Manager for SAS Customer Intelligence. "As the future of marketing continues to trend more towards digital analytical depth and insight, brands can rely on SAS to deliver superior marketing and customer strategies by making the customer the center of the brand's universe."
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2020 SAS Institute Inc. All rights reserved.
View original content to download multimedia:http://www.prnewswire.com/news-releases/sas-ranked-a-leader-in-customer-analytics-technologies-by-independent-research-firm-301108492.html
Competitive Advantages of Edge Analytics