Refreshed 2021 Honda Odyssey Takes Families on an "Enchanted" Ride
TORRANCE, Calif., Aug. 3, 2020 /PRNewswire/ -- Honda is taking its upgraded 2021 Odyssey, on sale today, on a magical ride with some iconic characters and attractions from the Disneyland® Resort with the debut of "Enchanted Odyssey," Honda's latest social media campaign: (https://honda.us/EnchantedOdyssey).
Honda is celebrating its 15th year as the Official Vehicle of Disneyland® Resort and the "Enchanted Odyssey" campaign emphasizes features that make Odyssey the brand's "Ultimate Family Vehicle," including its first-in-class CabinWatch® rear-seat camera, spacious interior and the Disney Hits playlist presented by the Honda Odyssey (http://disneymusic.co/EnchantedOdyssey), available through Apple CarPlay® and Android Auto™ integration, that plays through the minivan's Display Audio system. In the "Enchanted Odyssey" campaign, a family travels down memory lane on a magical journey that mixes in iconic Disneyland® Resort attractions and characters, including Sleeping Beauty Castle, Star Wars: Galaxy's Edge, Dumbo the Flying Elephant and, of course, Mickey Mouse, while listening to the Disney Hits playlist utilizing Apple CarPlay®. The campaign creative will be featured on Honda's social media platforms, and will stretch across other digital properties.
Adding to the campaign, Honda is launching an extensive Pinterest campaign which includes a Pin Extension, an interactive microsite, featuring the 2021 Honda Odyssey. This interactive microsite on Pinterest is a first for the Honda brand and aligns with its Disneyland® Resort relationship, as Disney is the most searched brand on the platform1. Also on Pinterest, the campaign will use a combination of video, static and carousel pins, which enable fans to bookmark ad save their favorite posts.
Refreshed 2021 Honda Odyssey
Odyssey sets a high standard for minivans by focusing on features and capabilities required by families with children, such as ample interior space, seating flexibility and a driving experience that will keep parents happy. The Honda Odyssey is produced exclusively at Honda's Lincoln, Ala. auto plant alongside the Honda Pilot, Passport and Ridgeline.
Honda and Disneyland® Resort
Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
About the Disneyland® Resort
1["Pinterest, internal data, US, 2019"]
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