The Race YouTube channel brings World's Fastest Gamer debut to international audience
- World's Fastest Gamer winner James Baldwin to make race debut in British GT Championship
- Gamer to drive McLaren 720S GT3 for Jenson Team Rocket RJN
- Engine Media's motorsport media brand The Race adds British GT to its huge roster of live events
OULTON PARK, England, July 31, 2020 /CNW/ -- World's Fastest Gamer winner James Baldwin is set to make his GT race debut this weekend with the world watching thanks to a new streaming deal between the British GT Championship and Engine Media's (TSX-V: GAME) (OTCQB: MLLLF) motorsport media brand, The Race.
Baldwin last year battled nine other gamers for the chance to earn a real-world race drive worth more than US$1 million. After a 10-day tour from Las Vegas through California – Baldwin was selected as the winner by World's Fastest Gamer judges Jann Mardenborough (former GT Academy winner and Nissan Super GT racer), Rudy van Buren (inaugural World's Fastest Gamer winner), Juan Pablo Montoya (F1, IndyCar, NASCAR and sportscar race winner) and Ferrari F1 legend Rubens Barrichello.
The 22-year-old Brit will drive a McLaren 720S GT3 with Michael O'Brien for the team co-owned ex-Formula 1 World Champion Jenson Button – Jenson Team Rocket RJN.
Baldwin's first race as the winner of Engine Media's World's Fastest Gamer program will take place at the 17-turn, 2.692 mi (4.307 km) Oulton Park circuit in the Silver Cup class of the Intelligent Money British GT Championship.
Race fans will now get to watch the action live on The-Race.com's YouTube channel – with British GT joining the channel's impressive schedule that features the latest Formula 1 news plus live-streamed action from Japan's Super GT Championship, the Nürburgring Endurance Series and more.
Engine Media's motorsport media channels The Race and WTF1 have become a market-leading online home for motorsport action in 2020. This year, the two brands' YouTube channels have earned nearly 50 million views combined, attracted more than 610 million YouTube impressions, and had a combined watch time of almost 4.2 million hours – the equivalent of more than 479 years.
"Adding the British GT Championship to The Race YouTube channel is another way that Engine Media is 'joining the dots' with the World's Fastest Gamer program," Engine Media co-CEO Darren Cox said.
"For World's Fastest Gamer, we brought together the best of the best in esports to give one finalist a remarkable opportunity to transition from gamer to racer. One of those finalists joined the competition after qualifying via the Gear.Club game on mobile – produced by Engine's gaming studio Eden Games in France.
"We're very much looking forward to James' first race this week and can't wait to watch the action live on YouTube."
With Baldwin set to make his race debut as the winner the second season of World's Fastest Gamer and inaugural competition winner (and season two judge) Rudy van Buren racing Porsches in 2020 – the door is already open for entries for season three of the gamer to racer competition.
Note: British GT live stream available in all markets except North America.
ROUND 1&2 INTELLIGENT MONEY BRITISH GT CHAMPIONSHIP
Sunday, August 2
All times UK (BST)
JAMES BALDWIN Q&A
Q: What has te build-up been like for your race debut as World's Fastest Gamer?
A: "It has been a long wait but it's finally here! I think I'm a bit stronger than I was at the test early this year in France, and my fitness coach Simon Fitchett says I'm a bit stronger as well.
Q: How much are you looking forward to racing at Oulton Park?
A: "Oulton Park is a track that is certainly going to be a huge challenge for the start of my racing career. It's quite narrow, bumpy and risky and if you go off – there are lots of walls.
Q: Have you been able to prepare virtually for the first race weekend?
A: "I've been driving the McLaren 720 GT3 a lot on the sim. The sim is really good, but it's still not quite the same. It's helped me in really interesting ways though including memorizing where the buttons are on the car.
Q: Can you believe this incredible opportunity from winning World's Fastest Gamer is finally here?
A: "I'm obviously very excited, but I'm trying not to think about it too much because that's when things like nerves and doubt start to creep in.
About Engine Media Holdings, Inc.
Engine Media is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies. The company was formed through the combination of Torque Esports Corp., Frankly Inc., and WinView, Inc. and trades publicly under the ticker symbol (TSX-V: GAME) (OTCQB: MLLLF). Engine Media will generate revenue through a combination of: direct-to-consumer and subscription fees; streaming technology and data SaaS-based offerings; programmatic advertising and sponsorships; as well as intellectual property licensing fees. To date, the combined companies have clients comprised of more than 1,200 television, print and radio brands including CNN, ESPN, Discovery / Eurosport, Fox, Vice, Newsweek and Cumulus; dozens of gaming and technology companies including EA, Activision, Blizzard, Take2Interactive, Microsoft, Google, Twitch and Ubisoft; and have connectivity into hundreds of millions of homes around the world through their content, distribution and technology.
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SOURCE Engine Media Holdings, Inc.
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